The following is the first episode of a new weekly video series that we're launching in conjunction with our friend and host, Stephen Schweikart of Vscreen.com. Our goal with this new series is to expand the instructional content that we offer to not only focus on best practices for video marketing, but to also offer help with basic and advanced tips for planning, shooting, and editing video. After all, it's pretty difficult to market a video if you don't know how to produce one.
The show, which we're dubbing "ReelRebel," will covering everything from beginner’s basics (This one's pretty basic) – to advanced tutorials and techniques for those more experienced video pros – to product reviews for both hardware and software.
Why ReelRebel? Here's what Stephen had to say about it,
“Our videos will be a bit unconventional…viewers can expect to see a blend of humor and satire in how we present the material. We believe that adding a different twist will not only engage viewers more effectively…but mix a little fun into the process as well”.
ReelRebel Episode #1) The Basics of Video Lighting
Note: Keep in mind that this is our first episode and as always, we want your feedback so that we can do our best to continually improve upon what we do each week. If you have any suggestions for this show, please let us know in the comments area below.
View The Full Video Transcript:
The Basics of Video Lighting 101: Beginner Tips
Alright guys, …so you want to make a video? It’sabout time! I’m glad to see you’re entering theworld of online marketing, even if you are a littlelate to the game. First things first…let me helpyou with the basics of lighting. I know, it seemslike it’s a no-brainer,…but you’d be surprised howmany videos miss the mark!
For starters—anytime you can film in natural light,do it. Filming outside on a cloudy day can producea great video, AND eliminate your star talent fromsquinting in the bright sun. The “Golden Hour” aswe call it, can provide almost film-like resultswith the natural glow. Golden hour is the hourafter the sun rises, and the hour before the sunsets, so if you aren’t sleeping or watching “How IMet your Mother”….I suggest you wander outside withyour camera and game plan.
If you must film inside, have as much natural lightfilling the room as possible, and add additionallight sources like overhead fixtures, floor or tablelamps and professional lighting if necessary.Never position the person or object you’re filmingdirectly in front of a window however, or thatawesome natural light can blowout your shot. Also,if you must film inside, try turning off your autofocus as it can have a challenge in low lightlevels, so make sure you look through the viewfinder and verify that everything looks proper andadjust the focus manually if needed, before you hitrecord.
You don’t need to be a professional to make a greatvideo. As long as you know the basics of lighting,sound and framing…..you’ll do ok!
If you don’t want to do it yourself, or you triedand you failed…call us at VScreen….or watch moretutorials….or have a friend or family member give ita try. Whatever you’ve gotta do to get a video foryour needs, do it!