So, attendees of the ReelSEO Video Marketing Summit were welcomed to the event with a video created by Bonfire Labs, with the theme of storytelling at its heart.  With Danny McBride's rude Kenny Powers character breaking through in the famous K-Swiss ads and announcing, "We're turning s*** on its god**** head," the video proclaimed that video itself...was mandatory.  In other words, video is something brands should be embracing, being creative and unafraid when delivering a different kind of campaign, one that is entirely different from what they would put on TV.

Bonfire Labs' "Video Is Mandatory"

This video really kicked the Summit off to a good start (note: it has a little bit of bad language):

What do you think?  Is video "mandatory?"  The audience online is so different from the one that watches mostly TV.  Some brands are missing out on this group by creating ads, or repurposing ads, that use the old TV style.  Video is more of a social game, it requires a representative of the company to engage in comments, getting a conversation started around the video, winning advocates--it's an entirely new way of gaining fans and driving business.

So it's not just creating video for an online audience that is mandatory, it's getting with the program of today's world, where people want to be a part of everything, want updates on everyone in their life, want to get lots of feedback on everything they say and do.  You're targeting this audience, not the ones who are simply kicking back on their couch and watching TV all day.

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We'd like to thank Bonfire Labs for creating this video for us!

  • Ivan Nelson

    Is video "mandatory?" Why is this still a question? As the video rightfully shows, humans have always sought various forms of story-based entertainment and the social web has not changed this need. Recent video, compression and distribution technology advancements have allowed visual storytelling to develop and thrive on the web as well and there is little reason for web-based visual storytelling to disappear anytime soon.

  • treepodia

    Brilliant. Love the messaging - maybe we should use this as Treepodia's new tagline :) The best thing about this video though, it's so right!

  • Gael Chatellier

    Editing and curating at his best ! And the background music is from C2C, a french DJ band !

  • David Counsell

    Wow - loved it! Love the message - very engaging, especially the background music. Provocative and entertaining!

  • Dave Holland

    This fabulous video uniquely encaptures the spirit of why video marketing works where most other forms of audience engagement fail - video entertains! It's not easy to produce but when successful it never fails to deliver. Well done Bonfire Labs!