We recently discovered a feature that Facebook was testing and it appears that they have just made public as of today. Now, when you include a link in a comment on anyone's Facebook post or status update, you'll get an "expanded view" which contains a thumbnail preview and blurb associated with the website or a video that can be "previewed" (actually the whole video can be played) directly within the comment itself.

Add a Video to Your Facebook Comments

This first came to our attention from Facebook Guru Mari Smith. Below is a screenshot she took and her announcement on her own FB page just yesterday when this was still in beta testing:

Links added to comments now contain a preview! Test it out here - add a comment below with a link to your latest blog post... or other helpful link!! :)”

Observations on Facebook Comments with Video "Previews"

  • Facebook comments does allow you to preview embedded videos. Simply enter in the full URL (http://www…), and it shows the video's title, original video sharing platform website, and a graphic play button (assuming the origin site owner has marked up their page properly).
  • If you copy-paste the new Facebook link that reroutes to the same video, even that will also play as an embedded comment as well.
  • Either you or the original Facebook page administrator can click the "Remove Preview" link right in the same comment if you don't want to have an embeddable video (i.e., playback right within the comment.)

So what are your thoughts on this feature? What other features do you think would be useful? What benefits do you think this has? 

  • Robert Ames


  • Guest
  • alanmedina

    This is great, specially for fan pages and brand sites. I've been using the video preview feature extensively with good results. Engaging content + attractive videos = growing loyal user base.

  • Jimmy Andre Myhre

  • Adol Fina

    Now only I have got it. Surely I will add video to facebook. Thanks for sharing. Register domain name(

  • Chuck Skaters

    your program seem to be really great. Awesome/similar as my program , wow. I will combine it with mine to create dynamite. unbelievable. really nice, quick look.

  • Volker Wortmann

    I try to add a link to a comment... Does not work. When I hit the Enter button, the link disappears.

  • DaLordofalls Fv

  • James G. Borden
  • Todd Schroeder

    EPIC FAIL, nice site!

  • Paulius Dubickas

    Why here is no feature to post video/images/website comments on embended facebook comment box in websites, it only works on facebook?

  • Angelito-o Ormeño

  • Paul Hundrieser

    Looks cool, thanks for sharing!

  • Video Leads Online

    So I'm guessing the ability to turn OFF the preview (not play right next to the content) would be useful if you are trying to get someone to watch the video on YouTube as an example... Why else would you want to disable the preview on a comment? Ideas out there... is my first guess correct? There are still things about FB that don't make sense to me!

  • Ben Yost

    Great Stuff Thanks!

  • Mark Robertson

    OK, Grant Crowell wrote this initially as if this were in beta and Facebook was testing but then I saw it worked on my own account and many friends were saying the same thing. Combine that with Mashable announcing it as if it were rolled out live, and I changed the post to reflect that it had been rolled out. It appears that perhaps it hasn't quite rolled out to everyone. I've since had a few folks (one from Chezc Republic and another in Dallas) that weren't able to do it so perhaps it's still in Beta.

    So, just a note of clarification but I believe this is something that is currently being rolled out live to all. I've noticed some minor issues with Facebook like boxes and buttons with styling for the comments so that leads me to believe they may still be working on getting rid of some kinks before you can all see it.

    ALSO, btw, unfortunately, it doesn't seem to work yet in Facebook comments outside of Facebook... For example here. Hopefully that will roll out as well.