Video Consumption Up 13% From Last Month

New comScore numbers say online video views reached 11.5 billion during the month of March. Consumption was up 13% from February and 64% from the same month last year. YouTube alone accounted for 4.3 billion of those views, making up 38% of the Web video field.

Google Sites Extends Lead in Online Video Market Share

In March, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).

Top U.S. Online Video Properties* by Videos Viewed - March 2008
Total U.S. - Home/Work/University Locations
Property                            Videos(000)       Share(%)of Videos
Total Internet                        11,476,886         100.0
Google Sites                           4,358,306          38.0
Fox Interactive Media                    477,621           4.2
Yahoo! Sites                             328,087           2.9
Viacom Digital                           249,285           2.2
Microsoft Sites                          245,453           2.1
Time Warner - Excl. AOL                  159,009           1.4
Disney Online                            108,055           0.9
ABC.COM                                  100,051           0.9
AOL LLC                                  100,044           0.9
ESPN                                      89,760           0.8

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March. Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers (54.3 million), followed by Yahoo! Sites (37.5 million) and Viacom Digital (26.6 million).

Top U.S. Online Video Properties* by Unique Viewers - March 2008
Total U.S. - Home/Work/University Locations
Property                         Unique Viewers(000)  Average Videos/Viewer
Total Internet                          138,576           82.8
Google Sites                             85,670           50.9
Fox Interactive Media                    54,294            8.8
Yahoo! Sites                             37,536            8.7
Viacom Digital                           26,642            9.4
Microsoft Sites                          25,194            9.7
Time Warner - Excl. AOL                  22,366            7.1
AOL LLC                                  21,860            4.6
Disney Online                            12,249            8.8
ESPN                                     10,053            8.9
CBS Corporation                           9,486            6.6

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

    Other notable findings from March 2008 include:
  • 73.7 percent of the total U.S. Internet audience viewed online video.
  • 84.8 million viewers watched 4.3 billion videos on YouTube.com
    (50.4 videos per viewer).
  • 47.7 million viewers watched 400 million videos on MySpace.com
    (8.4 videos per viewer).
  • The average online video duration was 2.8 minutes.
  • The average online video viewer watched 235 minutes of video.

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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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