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In this week's Creator's Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to TLC's Extreme Couponing series.  Nathan gives us his insights to the benefits of video for promoting your site or blog and how online video, and YouTube, have been an integral and important piece for developing and growing their social media marketing strategy.

For those of you who haven't heard of Nathan Engels or his popular site WeUseCoupons.com, we feel that Nathan is a Social Media Guru Genius.  He has over 100,000 likes on his Facebook page, a hugely successful forum that has 200,000+ visitors and recently started utilizing his YouTube channel [Tubular Creator ProfilesView Creator Profile]to further promote his site.

When Nathan first started out he was interested in video and YouTube but was only utilizing it as a place to hold all his videos he wanted to share through his blog.  He has since come to realize the power that YouTube can have for bloggers, people in social media or just regular businesses trying to promote their website or grow their social media presence.  People online are looking to engage and feel a connection.  Videos provides a personal touch that can't quite be reached with just the use of words and photos alone.    As Nathan puts it,

"We say pictures are worth a thousand words, well videos are literally worth a million because you can see the person, feel the person adn you can sense them through online video..."

He goes on to say that watching a short video gets viewers personally invested in you to the point where they will start to look forward to future videos you put out as they become a loyal follower and reader.

QUESTION:   Do you think that video is an integral part of any social media marketing strategy? How has video affected your social media presence?

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  • JohnMichael1

    Join http://www.opilive.com  to see things that the press does not dare to publish!

  • http://www.videoleadsonline.com/ videoleadsonline

    Tim.. nice voice over at the very end of the video! Way to apply what you learnt from Yesterday's time with the +YouTubeCreators Hangout!

    • timschmoyer

       @videoleadsonline haha yeah, you noticed that? I need to figure out a more creative way to do it, but figured that might be better than nothing for now.

  • reelseo

    Sorry - screwed up on getting the video to play here - you'll have to visit the post to watch - will fix for next time - http://www.reelseo.com/video-complete-social-media-marketing-strategy/

  • videoleadsonline

    And... I see that my posts on Google+ that have video get more traction by far.
     
    They offer the readers something to read in the text portion of the post and those that are looking for pictures or video thumbnails something to catch their attention when they are browsing their 'stream' of posts.
     
    One particular example was I posted about a video I put on my blog, had a small graphic (which was the video Thumbnail image) show along with the post and a link to my site to read the post... got minimal enagement.
     
    The next day I posted the same content, but had the Video as a playable video in the post in Google+, got much more engagement, video was viewed close to 100 times right away, and the post was shared over and over again... Not everyone went on to the website to read the details, but the message got out and even made it to the "What's Hot" section of G+!
     
    Video works [ period]!

  • videoleadsonline

    Tim.. nice voice over at the very end of the video! Way to apply what you learnt from Yesterday's time with the +YouTubeCreators Hangout!

    • timschmoyer

       @videoleadsonline haha yeah, you noticed that? I need to figure out a more creative way to do it, but figured that might be better than nothing for now.