Video advertising is evolving all the time, making it hard for many of us to keep up with the new programs, formats, and systems. A lot of businesses just don't realize how many options they have. So when I receive a link that tells me all about how I an do video advertising with Google, I clicked the link. It took me over to the Ad Innovations page for video which has all the interesting information you could want in regards to the topic.
There are various sections inside Ad Innovations, broken down by type or topic such as YouTube Insights or TrueView Ads. Each section has screenshots, a summary of what it is and how to use it, and even--in most cases--a tutorial video like this one (for YouTube Insights):
I just wanted to drop a quick note and let you all know that it existed. It covers the following ad topics:
- Media Ads
- YouTube TrueView Video Ads
- YouTube Insights for Audience
- Video Extensions
- YouTube Video Targeting Tool
- Ad Creation Marketplace
I'm not going to rewrite everything they have there, since they've done such a great job putting it together already. Instead I'll just point you to it: Google Ads innovations - Video. Check it out to learn more about all the ways you can get involved with video advertising.
Have a great Fourth!