Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180. I caught up with him at the NATPE LATVFest this week and he shared his contrarian point of view on why he believes pre-rolls are a smarter and more scaleable solution for content providers in this week's New Media Minute. I also spoke to Jim Louderback, Revision3's CEO, about what it takes to survive for five years, as his company has done, in the new media business.
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