There is no hotter area of the online advertising market than video. As the recent NewFronts underscored, major media companies and startups alike are diving headlong into producing original online video in pursuit of ad dollars. Technology companies are introducing a dizzying array of new innovations to grow the online video ad market and differentiate from TV. According to eMarketer, online video ad spending will surpass $4 billion this year.
What’s behind all of this? The stunning adoption by consumers of online video, across myriad connected and mobile devices. Nearly half of all U.S. adults age 18-44 now watch some type of video daily on non-TV devices, with 77% watching weekly. On top of this, 44% of U.S. homes now have a TV in their home connected to the Internet. Not since the adoption of TV itself has a video medium exploded as fast as online video. And as recent comScore data shows, much of this online video is advertising-based.
In this hyper-growth market, there’s still a lot of uncertainty and chaos behind the scenes. Content providers are grappling with how to develop their programming, build audience and properly monetize. Technology companies are jostling with each other to provide core enabling infrastructure. And advertisers and agencies are trying to figure out how to allocate their spending.
The 2013 VideoNuze Online Video Advertising Summit
All of this is why the June 4th VideoNuze Online Video Advertising Summit in NYC is a must-attend event for industry executives. With over a dozen sessions featuring nearly 40 speakers, attendees can expect to get actionable insights and data that breaks through the day-to-day noise.
Sessions will cover topics such as:
- Whether the traditional day-part programming model is dead
- The art and science of targeting
- The impact of the recent NewFronts
- How private video exchanges work
- What's ahead for programmatic video ad buying
- Strategies for monetizing on-demand video
- Architecting a successful cross-media strategy
- Plus lots more.
With speakers from industry-leading companies like YouTube, GroupM, CBS Interactive, Nielsen, NBCU, Digitas, Viacom, LG, Scripps, Time, AOL and many others, attendees will get perspectives from those on the front line already succeeding in online video. Plus the Video Ad Summit typically attracts 350+ attendees, providing invaluable relationship-building opportunities.
Catch the Early Bird and ReelSEO Discount:
Register for the early bird discounted tickets until May 17th. REELSEO readers get an additional 10% off using the “RS13” code for Media Partner ticket type.