…while more advertising dollars keep pouring into this segment of Web video (BrightRoll claims its revenues grew 172 percent annually in the fourth quarter of 2008, up 12 percent sequentially from the third quarter—although it gives no absolute numbers), the rates advertisers are willing to pay keep coming down.
In the fourth quarter, across BrightRoll's network ad rates for pre-roll ads were down 25 percent compared to the year before. It could have been worse. In comparison, remnant display ad rates were down 50 percent in the quarter.
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