VideoLC Brings Video A/B Testing to YouTube

VideoLC Brings Video A/B Testing to YouTube

A/B Testing is extremely important in optimizing marketing and ad campaigns but it's always been fairly difficult to achieve great results when utilizing YouTube, until the introduction of VideoLC's new tool. When I saw the press release about it, I thought I would dive right in to check it out. VideoLC allows YouTube channel creators to dive right into A/B Testing along with a host of other cool optimization tools like when best to upload your video, monitor and track direct competitors, track your search rankings by keyword, and set up some regular reports on engagement and traffic.

A/B Testing Of YouTube Videos

However, I think the A/B Testing tool is possibly the coolest of the bunch. Basically, you can create video variants with changes to the title, description, tags, and thumbnail. Every 24 hours the VideoLC A/B Testing tool will switch between your original and your test variant for as many days as you want to run the test. When finished, you get a report on how the original performed against the variant. The minimum time to run a test is 2 weeks, which would then give each video seven days of viewing to see how it goes.

Here's a look at what an A/B Testing results page looks like. These results are shown using key metrics such as views, comments, likes, dislikes, shares and subscribers.

VideoLC Brings Video A/B Testing to YouTube

VideoLC: Automating the Mundane

So while my A/B test runs for two weeks, maybe I will revisit this all when I get those results, I had a quick chat with Phil Starkovich at VideoLC and found out that they're mostly a technology company. Customers say things like "wouldn't it be cool to be able to do A/B testing on YouTube," and then VideoLC sits down and figures out how that might be accomplished.

Since A/B Testing hasn't been offered by anyone on YouTube, they figured this was a great place to start. Right now the platform also does all that other optimization stuff I mentioned as well. There's also some Brand Management tools already available like scheduling a video, comment moderation and of course the competitor tracking.

Some other things that they have in the works include, "an automated channel/video audit system based on the YouTube Playbook, scheduled/recurring social media posts, bulk/automated annotation editors, improved comment moderation." They clearly have some big things in the works. There's also an online forum where customers request specific features. My suggestion, a single interface to add or remove a tag to all or a select list of your videos. The only way to do it on YouTube presently would be to visit and edit every video affected.

I asked about the "Best time and day to publish" because I think that's of vital importance and could make or break the success of a particular video. Here's what Phil had to say.

...it chooses the best Day by averaging the daily views/subscribers gained/comments percentages and takes the best day of the week. Basically it looks at "which day of the week is the most activity happening to my channel on average?" As far as time of day - we analyze what hours people are commenting on your videos and select the time of day when most people are commenting. You can assume that's when your audience is most likely to watch and engage.

So simple it's almost one of those "Duh! Why didn't I think of that" features that YouTube should have created for brands and marketers already. I mean seriously, do a search on ReelSEO for "best day to publish YouTube video" and you get a plethora of results. Clearly, something that we are very much interested in.

Then, if you get some god awful time like, Thursday at 7am, you can use their schedule a video to publish at that time. Simply upload through the VideoLC interface, it will be set to private and the VideoLC software will flip it over to public at the appointed time and day. I hear they're working on further triggered events that follow on from a video publishing as well so stay tuned.

VideoLC Premium Packages

I like VideoLC because they have a no-credit-card, fully-functional 30-day free trial. Booyah! What it limits is things like the number of YouTube channels, keywords you can track, etc. Here's what they offer in the premium tiers.

$11/month Creator

  • 2 YouTube Channels
  • 5 Keywords per Channel
  • Unlimited on all other features

$79/month Pro

  • 15 YouTube Channels
  • Unlimited Keywords
  • White Label / Branding
  • Unlimited on all other feature

That's a Wrap

Overall, for just launching the first major piece, VideoLC is definitely one to watch. They have some pretty cool tools in the works that do exactly what I subtitled that section above, VideoLC, you can use that as your motto if you give me some credit (*wink*), Automate the Mundane. Automation, when done right, can have a profound effect on your work flow and on your marketing campaigns. Knowing your audience, what they're looking for, when they're likely to engage and what your competitors are doing is all basic marketing stuff. Having a single place to do all of that for your YouTube marketing endeavors, well, that's something special.

About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

What do you think? ▼
  • Russ_Somers

    Looks like a great tool! One minor quibble: since it runs the experiments on different days or times, many interactive marketers wouldn't call it true A/B or multivariate testing. You're unintentionally changing two variables - the video variant and the day - not just one. So the results could be skewed based on promotions running on one day but not the other, Friday vs Saturday traffic volume and demographics, etc. True A/B testing typically splits Web traffic into Control and Experiment groups, then serves a different version to each (cookieing users to ensure a consistent experience for repeat visitors). That said, many marketers make good-enough decisions based on pre/post data, and with decent traffic volume this would certainly enable many such data-based decisions.

    • Christophor Rick

      Agreed, there's a lot of variables that probably aren't being accounted for in their A/B testing since you can only control so much in the YouTube environment and putting up duplicates of the same video on the same channel is generally frowned upon. Using two different channels would also be an accountable variable. However, on the whole, like you said Russ, it could be enough data points to make some good decisions.

    • Phil

      Russ - the length of the tests are set up to run in 2 week intervals. So you can choose to run the test for 2 weeks, 4 weeks, 6 weeks or 8 weeks. That way both the control and variation are each run for an equal number of Mondays, equal number of Tuesdays, etc. It's definitely not a true A/B test and promotions could potentially throw things off too but at least there is a details section that shows you day-by-day stats and any anomalies will be easy to find.

  • Christopher Quigley

    Love the idea of *automate the mundane* - is something that we're big believers of at VAN - building tools to help make video-makers' lives much easier ;-) http://joinvan.com

  • Justin

    You can add a tag to every video on a page (20) currently by selecting all in the video manager, then clicking Tag. If you have hundreds of videos (i.e. multiple pages in video manager) on a channel it is still a bit time consuming so a one click feature would still be useful, but hopefully this might save some people some time