A/B Testing is extremely important in optimizing marketing and ad campaigns but it's always been fairly difficult to achieve great results when utilizing YouTube, until the introduction of VideoLC's new tool. When I saw the press release about it, I thought I would dive right in to check it out. VideoLC allows YouTube channel creators to dive right into A/B Testing along with a host of other cool optimization tools like when best to upload your video, monitor and track direct competitors, track your search rankings by keyword, and set up some regular reports on engagement and traffic.
A/B Testing Of YouTube Videos
However, I think the A/B Testing tool is possibly the coolest of the bunch. Basically, you can create video variants with changes to the title, description, tags, and thumbnail. Every 24 hours the VideoLC A/B Testing tool will switch between your original and your test variant for as many days as you want to run the test. When finished, you get a report on how the original performed against the variant. The minimum time to run a test is 2 weeks, which would then give each video seven days of viewing to see how it goes.
Here's a look at what an A/B Testing results page looks like. These results are shown using key metrics such as views, comments, likes, dislikes, shares and subscribers.
VideoLC: Automating the Mundane
So while my A/B test runs for two weeks, maybe I will revisit this all when I get those results, I had a quick chat with Phil Starkovich at VideoLC and found out that they're mostly a technology company. Customers say things like "wouldn't it be cool to be able to do A/B testing on YouTube," and then VideoLC sits down and figures out how that might be accomplished.
Since A/B Testing hasn't been offered by anyone on YouTube, they figured this was a great place to start. Right now the platform also does all that other optimization stuff I mentioned as well. There's also some Brand Management tools already available like scheduling a video, comment moderation and of course the competitor tracking.
Some other things that they have in the works include, "an automated channel/video audit system based on the YouTube Playbook, scheduled/recurring social media posts, bulk/automated annotation editors, improved comment moderation." They clearly have some big things in the works. There's also an online forum where customers request specific features. My suggestion, a single interface to add or remove a tag to all or a select list of your videos. The only way to do it on YouTube presently would be to visit and edit every video affected.
I asked about the "Best time and day to publish" because I think that's of vital importance and could make or break the success of a particular video. Here's what Phil had to say.
…it chooses the best Day by averaging the daily views/subscribers gained/comments percentages and takes the best day of the week. Basically it looks at "which day of the week is the most activity happening to my channel on average?" As far as time of day – we analyze what hours people are commenting on your videos and select the time of day when most people are commenting. You can assume that's when your audience is most likely to watch and engage.
So simple it's almost one of those "Duh! Why didn't I think of that" features that YouTube should have created for brands and marketers already. I mean seriously, do a search on ReelSEO for "best day to publish YouTube video" and you get a plethora of results. Clearly, something that we are very much interested in.
Then, if you get some god awful time like, Thursday at 7am, you can use their schedule a video to publish at that time. Simply upload through the VideoLC interface, it will be set to private and the VideoLC software will flip it over to public at the appointed time and day. I hear they're working on further triggered events that follow on from a video publishing as well so stay tuned.
VideoLC Premium Packages
I like VideoLC because they have a no-credit-card, fully-functional 30-day free trial. Booyah! What it limits is things like the number of YouTube channels, keywords you can track, etc. Here's what they offer in the premium tiers.
- 2 YouTube Channels
- 5 Keywords per Channel
- Unlimited on all other features
- 15 YouTube Channels
- Unlimited Keywords
- White Label / Branding
- Unlimited on all other feature
That's a Wrap
Overall, for just launching the first major piece, VideoLC is definitely one to watch. They have some pretty cool tools in the works that do exactly what I subtitled that section above, VideoLC, you can use that as your motto if you give me some credit (*wink*), Automate the Mundane. Automation, when done right, can have a profound effect on your work flow and on your marketing campaigns. Knowing your audience, what they're looking for, when they're likely to engage and what your competitors are doing is all basic marketing stuff. Having a single place to do all of that for your YouTube marketing endeavors, well, that's something special.