In yesterday's Reel Web, we highlighted some recent research about how mobile video apps are helping to fuel the increase of mobile video publishing and mobile video consumption. In today's Reel Rebel episode, Stephen walks through a quick look at Viddy, one of the leading mobile video apps for recording, editing, uploading, and sharing "micro-videos" from your smartphone Android, iOS, or Windows mobile device.
Why should you pay attention to Viddy? In addition to the fact that mobile video is growing rapidly, so is Viddy. Just last week they announced that they raised a hefty $30 million from institutional investors in order to grow and bolster its expansion efforts and they are currently seeing more than 1 million new users every day.
A Brief Review of Viddy's Social Mobile Video App
Viddy provides a simple way for anyone to capture, produce and post your video. Benefits include:
- Limits clips to 15 seconds - this helps with the processing time of added effects and encoding. It's kinda like a micro-video blogging tool.
- Allows over 20 different customizations you can add to your videos. Just like instagram, the app lets you choose from and apply one of a collection of filters and effects to the video you captured or to video that already exists on your device.
- Simple social sharing & distribution. Once you record your segment Viddy directs you to choose your customization and sharing options and from there takes you to screen to choose which social media site you'd like to send your video to.
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View The Full Video Transcript:
Because we can’t just use our phones to not answercalls from our boss or texts from our girlfriend. Wehave turned them into Swiss Army knives ofmultimedia. Thanks to built in cameras we all haveaspirations of being the next Jersey Shore castmember once Snooki is kicked off for being toopregnant.
The best app to have in order to achieve your ParisHilton aspirations is Viddy.
Viddy knows that our attention span has dwindleddown to that of a goldfish, limiting their clips to15 seconds. It also helps with the processing timeof effects and encoding.
Viddy doesn’t stop you at being a hack Spielbergwith a camera phone. There are over 20 customizationoptions available allowing you to combine visualeffects and a soundtrack. Thanks to Viddy you cannow be the Michael Bay hack you always dreamt of. Navigating Viddy is practically dummy proof. I saypractically because, well… I believe in you, but Idon’t know you. Like every other image capture appavailable, everything clearly labeled. The recordbutton is in the same place it has always been, thebottom of the screen. After you’ve recorded yoursegment, Viddy directs you to choose yourcustomization option. The next screen has you pickthe social media outlet you would like to post yourAcademy Award winning film to. Won’t need your$30,000 a year film school degree to work this all-in-one production app.
We wait with baited breath for your revolutionaryand introspective cinematic tour de force. Don’t letus pass out from lack of oxygen, get behind the lensand blow our minds already.