They company also repors that the average lentgh of their video clips was longer than 10 minutes in duration. This is up more than six minutes from the previous quarter results from 2007.
Veoh states that this indicates a fundamental shift in that users are interested in longer-form content on their website. Further evidence of this can be relayed by the fact that their users spent almost 100 minutes each, on average, watching online video on Veoh.com. According to Nielson NetRatings, this is about 2X the average consumption time per viewer on Youtube.
"[TV] audiences are going through the biggest shift in viewing behavior since the advent of cable in the 1980s," Veoh Networks CEO Steve Mitgang said. "The Internet has unlocked a new way to watch television and video, and given the engagement we're seeing on Veoh, I'm confident it will eventually become the primary way people watch their favorite programming.”
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