Veeple Launches Search Engine Friendly Video Embed Codes

Today – Veeple, an online video platform that we've covered in the past, announced a new feature for their customers which helps a bit with the long-standing issue of Flash and SEO. They have modified their video embed codes to provide alternative text content for the search engines. 

Although the <embed> tag is now deprecated, it is really the only tag that works equally well across browsers and most online video platforms as well as video sharing sites like YouTube provide video embed tags using this tag, perhaps that is why they are called embed tags ;-)  Its sibling – the <noembed></noembed> tag, allows for alternative text description to be placed in between and behind the embedded videos. This is its legitimate use and search engines will see this text content so as to further help the search engines understand the context of the video landing page.

What do I mean by this?  Well, let's take a look at an example from the Veeple:

The NoEmbed Tag in Action with Veeple

Old Embed Code:

<embed width="430″ height="278″ align="middle" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" allowscriptaccess="always" bgcolor="#ffffff" quality="high" src="http://tinyurl.com/y9l6rre" id="embVeeplePlayer">

New Embed Code:

<embed width="430″ height="278″ align="middle" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" allowscriptaccess="always" bgcolor="#ffffff" quality="high" src="http://tinyurl.com/y9l6rre" id="embVeeplePlayer"><noembed><h1>Veeple Adds SEO Capabilities to Video Embed Codes</h1><p>video SEO, SEO, video marketing, online video, HTML5 and video, HTML5, video platforms, video analytics, emarketing, VSEO</p><p><a href="http://www.veeple.com" alt="Veeple Interactive Video">Veeple Interactive Video</a></noembed>

How the <NoEmbed> Works

What's nice about the noembed tag is that not only can you add alternative text to the video, but you can actually add HTML such that in this case, the first sentence is marked with an H1 heading.  For those of you who undertsand basic SEO, using H1s, bolding, etc… can make a difference in terms of the weight by which search engines apply to certain keywords on your pages. BTW, this can also be done with javascript and iframes using similar tags.  In addition, there are other ways to provide alt text for videos including hidden <div> tags and other in-embed deployments.

You might be asking yourself – "Yeah, but dont search engines frown on hidden text?"  The answer is a bit of a tricky one.  When it comes to providing information that is useful and relevant to the rest of the page, the search engines seem to be ok with the practice.  In other words, if the "hidden" text actually describes the video and isnt just a list of spam keywords, you should be just fine.

You might also be asking, cant anyone do this?  Yes, for the most part you can and doing so is a best practice to follow whenever embedding a flash element on a page.   But – in terms of adding on-page text to a video landing page via the noembed tag within the video embed function, Veeple is the first that I am aware of to implement this exact functionality.

So, Does it work?

Well, I would certainly hope so – Id hate to think anyone would launch such a feature without knowing if it works?  And, it does.  Let me demonstrate.

Let's take the page from Veeple's announcement which uses the embed code above – http://www.veeple.com/wp/?p=382

As you can see, in the noembed tag (above), they added the following keywords – "video SEO, SEO, video marketing, online video, HTML5 and video, HTML5, video platforms, video analytics, emarketing, VSEO"

Now, there are likely few, if any search results that would have this entire, identical set of stringed keywords.  So, therefore, you can search in Google for this entire string using exact match and sure enough you see the blog post URL:

Veeple Launches Search Engine Friendly Video Embed Codes

If you take a look at the cached copy of this page in Google and look at it in "text-only version," you will see that the text within the noembed tag is visible.

There is one minor problem in that some CMS platforms like WordPress will strip out the <noembed> tags, but there are ways around this.

Is this Video SEO?

So, is the new feature something that is a complete "video SEO" solution as I would define it?  Not yet.  Adding alternative text is certainly one step, and an important one for Video SEO, but it will not assist with getting the actual videos indexed (note to Scott – I'm available for consulting ;-).  What it WILL do is help the search engines better understand the context of the URL that hosts the video embed tag.

I spoke with Scott Broomfield (CEO of Veeple) this past weekend about the new feature and he made it clear to me that this was just the first step that they are taking towards providing a solution to customers that will take full advantage of Video SEO – music to my ears.

Here is Scott's video about the new functionality:

In the above video, I added some alt text using this method. If you search in Google for "Veeple Loves ReelSEO" (without the spaces) – you should find this page indexed. Give it a few hours.

Congrats Scott and Veeple.

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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • http://www.reelseo.com/author/grantastic/ Grant Crowell

    In the Veeple promo video, Scott seems to be confusing a header tag with a title tag? Of course this is complimentary to an actual web page/landing page, where there should already be a title tag.

    It seem to really come down to there being a presumed extra benefit by having hidden metadata that's search-friendly (including the examples of header tags and regular body/paragraph text). But it remains to be seen how much of this hidden metadata can you get away with, and that's considered permissible without it being treated as spam.

    Its good that Veeple is exploring ways to embed actual copy to make a video indexable – a huge leap from just having standard metadata in videos that really never went anywhere with indexability and certainly not for optimization, in my opinion.

  • Video Guy

    Yes, but because the tag is not dynamically generated, if one changes the metadata associated with the video the embed will not change. One would have to embed the content again with the new metadata for that video. This does not seem like a very elegant solution.

    • http://www.reelseo.com/ Mark Robertson

      The noembed as well as the embed are dynamically generated so not sure where you got that… Thanks for commenting.

  • http://www.almaclub.com/ Donanto

    Hi, Great work, thank you. I would like to know how to use nonembed in WordPress

  • http://www.almaclub.com/ Donanto

    Great Work!

    I have a small problem, I work with WordPress, How can I do it?
    Thank you

    • http://www.reelseo.com/ Mark Robertson

      Donato.. Basically, what you have to do is add it in the HTML view when you are done with your post and leave it in HTML code view. Does that make sense? As soon as you toggle over to the regular view of the WYSIWYG, you will loose any noembed code, js, iframe, etc… hope that helps.

  • thanos

    Hi so if as an example insert into the youtube's embed code, the noembed, still works?
    thanks

    • http://www.reelseo.com/ Mark Robertson

      Yup

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