UStream Not Worried By Prospect of YouTube Live Video Service

UStream Not Worried By Prospect of YouTube Live Video Service

UStream co-founder and CEO, John Ham, sat down and talked with TechCrunch's Jason Kinkaid recently to discuss the future of live streaming video on the web—and the looming prospect of YouTube jumping into that arena.  It's a pretty interesting read, and I suggest you check it out.

What I come away with from this article is that John Ham is not afraid.  He's not scared of YouTube jumping into his pond.  In fact, he seems almost excited about it.  He thinks competition would be good for his company, and having YouTube dabble in live video only makes live video a healthier space in general.

He believes his company is already the leader in the live video space—and they are, without a doubt—and that this fact will give them a leg up on any current or future competition.  UStream has infrastructure, experience, a knowledgeable sales staff, funding… all the tools it would need to stay competitive against all challengers.  At least, that's Ham's view.

I think he might be just a tad optimistic, but that's probably how he should be.  Don't you want your CEO to believe you can win?  Don't you want optimism in your leaders?

But I think the optimism is a bit blinding to him.  He mentions the $75 million in funding they just raised this year ($90 million over all), compared to the $13 million raised by competitor Live Stream or the $3-4 million raised by Justin.tv.  But… um… do we really think that $75 million buys you the resources to compete with YouTube?  I mean… Google is their daddy, and that daddy has some of the deepest pocketbooks in the history of web companies.  They spend $75 million on things like office supplies.  I would not make funding or finances any part of this discussion, because YouTube is practically a small country in terms of money… you will never compete and win on money alone.

Instead, I would focus on the other points Ham made—such as the fact that they have more live streaming experience and infrastructure… that they were first to market.  Those are the real advantages for Ustream against potential future competitors.

But not money.  If YouTube wants to own the live streaming market… they can.  They have the financial means, the resources, and the brand recognition to jump into live streaming overnight and be the market leader by morning.  YouTube is a globally-recognized brand.  Grandmothers all over the world know what YouTube is… is the same true of Ustream?  I doubt it.  Does that mean YouTube's service will be better than Ustream's?  Certainly not.  Or that it will put Ustream out of business?  No way.  But let's not sit around and pretend that Ustream can defeat YouTube in some kind of head-to-head battle… because they cannot.

There's also a mention by the author that live video has a limited scope in terms of uses people will have for it… suggesting that you miss too much when programming is live, but with "on-demand video" such as YouTube you can watch when you want.  But as I pointed out in my last article about YouTube's possible move into live streaming video, there are a host of uses that have nothing to do with entertainment.  And I think it's extremely short-sighted to think of live streaming video in only those terms.  Universities can hold lectures, classes, and study sessions with live streaming video.  Schools can broadcast PTA meetings or talent shows.  Businesses can hold conference calls and meetings.  Municipalities can hold town halls, political debates, or court cases.

Let's get outside the notion that video has to be strictly designed to entertain, and I think we'll start finding more uses for live streaming video than we dreamed were possible.

Regardless, I think Ustream will be just fine, thank you very much.  They have a quality service, they are already the market leader, and they have a CEO who is welcoming competition with open arms… all good signs of a healthy company.  As Ham said, competition is good, and will only improve "live streaming video" as a service overall, which has to make us users happy.


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About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • https://twitter.com/BlendahTom Tom Masiero

    Good read.. I did sense from that interview a tad bit of anxiety and rightly so.. I think Ustream has positioned it self as a destination for brands and celebrity's. This is exactly the the clientèle that Youtube is going to snatch pretty easily. Livestream differentiates itself due to the white-labeled version of the pro-platform. Justin.tv isn't as focused on the b2b aspect and are more of a consumer play at this point.

    Also a big advantage Youtube has will be it's penetration into mobile devices. I'm not sure how there new technology will be integrated into native apps for iphone/android etc.

  • Johnathan

    Live streaming video has so many other uses than we will ever think of today. Security for one, be it your home office or the daycare. Not to mention all the people that would like to use this in a private setting for family chat and get togethers. Just now there is a child born that will introduce ways we today would of never dreamed of.

  • http://usa-beach.com/live.html sarusurf

    we use ustream now for testing a surf camera on the beach, so far it's great
    http://usa-beach.com/live.html

  • jenwalker86

    How can they honestly not be terrified by the prospect of YouTube going into this space? It seems like direct competition, and could easily surpass the market they are going after. As Tom mentioned, there are already sites like Justin.tv and DaCast.com that go after businesses and consumers wanting to profit off their work. That leaves what I call the "YouTube-like" users that use Ustream, and by that very definition I'm sure many note my feeling that YouTube will come and swoop a lot of that audience away quite easily just on their brand alone.