uSocial Is Selling YouTube Views – Should You Buy YouTube Video Views?

uSocial Is Selling YouTube Views   Should You Buy YouTube Video Views?uSocial, the company that has created controversy regarding their services in the past, is at it again.  You might remember them as the company that sold Diggs for your Digg submission, friends for your Facebook account, and followers of your Twitter ramblings.  Now they're offering a new service: views for your YouTube video.

For $127, you can buy 5,000 views for your fledgling viral video.  That's about 2.5 cents per view.  uSocial claims:

"Using several of our methods, we can get a totally unknown video in front of the eyes of potentially millions of people which can mean megabucks to anyone who's in business."

Exactly how they do that is apparently a "trade secret".  But with 168 Million US viewers per month, racking up 26 Billion views, it's not too hard to believe that a fraction of them are willing to sell their services as a viewer.

As of the writing of this post, you need at least 88,000 views to crack the first page of YouTube results for videos filtered by "today" and "number of views," and more than 54,000 to make the second page of results.

That's not a terrible amount of money at uSocial prices.  It's actually pretty cheap.  You could buy, at $127 per 5,000 views, a block of 88,000 views for $2235.

But cost isn't the problem.  The bigger issue here—at least to me—is how worthwhile those views are going to be.  Unlike on Digg, where enough upvotes will get your story on the home page and seen by tens of thousands, YouTube doesn't just automatically start promoting your video because you got 5,000 views.  Now sure… if you buy enough blocks of 5,000, you'll eventually get 100,000 views.  And you'll definitely get noticed by the audience at that level—at least the audience that filters by number of views.

But are we really to believe that uSocial has 100,000 or more viewers ready to go at a moment's notice?  I very seriously doubt it.  It's possible that they're paying out to contracted individuals who are using multiple computers at multiple locations to view a particular video.

uSocial Is Selling YouTube Views   Should You Buy YouTube Video Views?I feel like this system is going to break down somewhere between uSocial signing up enough paid viewers and Google figuring out how to tell when views are being manipulated.  With all of Google/YouTube's raw computing muscle and human brain power, it seems pretty likely that they'll catch on pretty quick to uSocial's tricks and begin penalizing videos they believe are artificially increasing the view count.   You don't think they know the organic growth track of a successful viral video by now and are able to spot when something artificial enhances that number?  uSocial is going to have to serve their "employees" with either a link or a keyword phrase or at least some method of finding that video so they can watch it, right?  You don't think YouTube has a grasp on how videos are naturally found?  I mean, this is the company that claims they can tell when you've bought a link from a blog as opposed to having earned one.

Of course, it's also the same company that allowed Avril Lavigne fans to artificially boost a particular music video to the top of the "all time" views chart, so maybe I'm off my rocker.

Ultimately, the real problem with uSocial's service is that it simply won't translate to conversions.  While they claim they can target your video to receive views from a certain demographic (a claim of which I am skeptical), they are still paid views.  People paid to watch something will watch it and move on.  They're not the kind of viewers a viral campaign is seeking.  They're not potential customers.  They won't forward it to mom and dad.  They won't post about it on their Facebook wall, or email their frat brothers.  They'll simply watch, and then move on to the next one they get paid to view.

Bought views don't convert, don't promote the video for you, and are the exact opposite of the kind of viewers viral-producers are seeking (and YouTube is hoping to deliver).  They are a band-aid covering up the root problem of poor content.  I would not advise you to start buying video views from uSocial.  You don't buy Adwords ads for an awful-looking website that has no call to action, do you?

Is there such a thing as great video content that never finds its audience?  Sure.  But those videos are the exception, not the rule.  There are a host of proven methods for driving valuable views to your online video, such as SEO, email marketing, links, and more.  Going uSocial's route seems misguided.  It's like filling a convention hall with people you paid to listen to your product pitch, and then being upset when they all leave afterward without buying the actual product.  They weren't in your demographic to begin with, and the only thing they had in common with each other was that they all suckered you out of your money.

If your content is good enough, viewers will find it.  If your content and SEO work is so awful that viewers can't find it, then it's not worth the money it costs to buy the viewers.


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Posted in Youtube Marketing
About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • http://www.reelseo.com/ Mark Robertson

    Amen Jeremy…. White-hat all the way. Even Google stated that searches are "based on relevance to a particular query and cannot be influenced by third parties, beyond producing good content and ensuring it is labeled or tagged correctly".

    Fortunately, there are 2 white-hat ways to "buy" more YouTube views… 1) Of course – is YouTube promoted videos, which we've talked about in the past. 2) A new service that I'll tell all the readers about in the near future – totally legit, white-hat, and leveraging social media….

    But the type of service that you covered here is CRAP… A good rule of thumb here is, if they say, "sorry, that's a trade secret," then they are doing something that shouldnt be done….

    • thefullmonty

      Shouldn't be done, and can't be done are two very different things.

  • http://vidiseo.com vidiSEO

    Paying for video views is like paying people to attend a funeral. You'll have a large crowd of people that don't care and won't remember you.

    Pointless.

  • SarahFit

    As an "insider" with rigging youtube numbers back when autoplay counted as a view, paying for views only helps if the video is worthy of going viral. If not, it's a waste of money. With so many videos being uploaded every second, it's impossible for an unknown to get attention with the way YouTube chooses to feature "what's hot." It's like paying for a headstart. If you can't keep up with the best then youre going to lose.

    • http://vidiseo.com vidiSEO

      Couldn't agree more. If your video is horrible to begin with, all the optimizing in the world isn't going to make it popular. You'll just have a really shinny turd.

  • The Full Monty

    Let's get specific. You are paying for search placement, not views. If these paid views improve placement then it is worth it, to kick-start your kick-ass video!

  • thefullmonty

    Let's get specific. You are paying for search placement, not views. If these paid views improve placement then it is worth it, to kick-start your kick-ass video!

  • D.reuven

    You can look on the bright side of it – If you create something really good – among 5000 people it can be spread and be viral. (in case these 5000 are real human people…)

  • http://twitter.com/BrandedChannel Richard vd Boogaard

    Although such a service appears to be attractive to kick-start your video marketing efforts, it is comparable to using a click or link-farm to artificially boost your SERP-position in Google. Whereas it may be effective, you are playing with fire. If Google finds out, your account can be closed down.

    More likely, however, such efforts will result in a sudden spike which activates the 301-benchmark (unless USocial spreads them out evenly over a longer period). At 301 views, the counter gets stuck until the algorithm is satisfied that at least that number of views have been genuinely generated (from what I've understood reading several blogs/forums).

    Furthermore, what you effectively do is taint your own statistics to the extend that they become not so "InSight"-ful as your clients need them to be.

    All-n-all it is not about generating a million or a billion views – successful video marketing is about generating the right kind of views with the right audiences.

  • timanderson

    Hi there,

    A bit of feedback from a former 'user' of usocial.net.

    We are a British company that used usocial.net to buy 1000 ‘fans’ for a newly created Facebook page (I Love Skiing)
    for around ~£120, more out of curiosity than anything. Due to the nature of the Facebook page I wasn't concerned about being duplicitous, after all, I didn't expect anyone to be coerced into joining a fansite that they were disinterested in.

    The campaign was superficially successful, with a large influx of fans joining. However, despite telling usocial.net that we are UK based and wished to have UK based fans (which they ask for), the fans we gained were all American. So while we gained pure numbers, we diminished our relevance and simply wish we hadn’t bothered.

    I hope this helps.
    Tim
    Skiing Holidays Ltd

  • Craig Mullins

    Good luck – A friend of mine tried using their service.

    They paid and usocial never did anything. Tried contacting them at multiple emails, twitter and even had their credit card processing company try to contact them. Never successful in gettign what they bought delivered.

    Either way it's a great way to get your website and accounts banned…

  • Multinaton

    Some great comment's going on here I Agree with everyone below (-: Peace

  • markgames17

    well I would say,its worth it buying youtube views but with such a high rate of price what usocial is offering,I have to think twice.Well I would choose an alternate root and would try fanbombs dot com insted.cheaper views and are worth it

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