About a week ago, we announced a ReelSEO video marketing tips contest, with two winners gaining free entry into this year's Blogworld conference in L.A. And while we were surprised we didn't see a few more entries, we were nonetheless impressed with the video marketing tips that were presented, and we thought we'd share some of them with you.
How-to, Answer, & Call to Action
We broke the winners into two categories, since we accepted entries in both video and text formats: best overall tip, and best overall video submission. The best overall tip winner was Dan Safkow, with his entry, "How to Create a Simple and Effective Video Marketing Content Strategy." Check it out:
Dan's created a system he calls "H.A.C." which stands for:
- Call to Action
It's simple but useful, direct and to the point. There's humor there, and great visual aids and graphics as well. All in all, very well done, and quite deserving of a free pass to Blogworld.
Know & Address Your Customers' Pain
Steven Washer was our winner for best overall video submission. Everything is very professionally done, from the audio to the lighting to the background music. He's got a smooth voice, and easygoing delivery, and is completely comfortable on camera. Steven's tip could have been terrible, and he probably still would have won best video... but thankfully, his tips are pretty great too! Take a look:
Here are some key takeaways from Steve's video:
- Video marketing isn't about communication, but rather it's about infection.
- The lion's share of business goes to companies that know their customers' pain better than the customers do.
- Directly address your customers' deepest fears and hopes.
We had some other great entries as well, in no particular order:
"How To Create An Engaging Video Without Spending a Dime" by Hani Mourra of Easyonlinevideotips.com
"Best Practices for Web Video Production" by Tony Yang of Knoodle.com
"Online Video Tips with Steve Garfield at BlogWorld 2010" by Linda Sherman of Kauai Marketing.
Steve Garfield's tip to always be prepared for the opportunistic video is one that I live by. I carry compact video equipment when I go to conferences and I always tuck in our pro Audio Technica microphone to make sure that I can get adequate sound quality under difficult conditions.
Thank you to all for your participation and for sharing these great video tips with our readers.