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How To Use Video To Humanize Your Brand - Reel Web Creator Tip #30

  |  1 year ago   |  
How To Use Video To Humanize Your Brand Reel Web Creator Tip #30

It's important to know how to use online video to humanize your brand, company, service, product, or even yourself. Making a promotional video or a commercial is one thing, but online video gives you the unique advantage to build a human connection and emotional engagement with your viewers. That's how we ultimately build an audience and help people really connect with the message or brand we're a part of.

<a href="http://www.youtube.com/watch?v=tiIlDqD4TrM" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=tiIlDqD4TrM']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="How To Use Video To Humanize Your Brand Reel Web Creator Tip #30" title="0" /></a>

SEE ALSO: How To Maintain A Consistent Video Posting Schedule - The Reel Web Creator Tip #24

For this week's Creators Tip video, I spoke with Kevin Nalty, a YouTube marketing genius, about how to use online video to humanize your brand or company and how to use online video to really make that emotional human connection with viewers. We discussed four ways to help that connection take place using online video.

QUESTION: What works for you when using video to "humanize" your brand?

Posted in Videos About Video
Video Industry People:
2013 Video Marketing Summit
About the Author -
Tim Schmoyer is the host of ReelSEO's Creator's Tip. He's also the Creative Strategist at Epipheo Studios (http://www.epipheo.com/). You can see some of his personal videos on his Family Vlog Channel and his Video Creators Channel. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=521830707 Sean Michael Mitchell

    A common fear among those considering doing video is the fear of messing up. Great point that the imperfections can humanize you and the brand. In the event that your organization does not want that "humanization," I think it's great to remind people that unlike presentations and live recordings, video gives you the opportunity to redo a take if you don't like.

    • http://www.facebook.com/profile.php?id=170100766 Tim Schmoyer

      Yeah. I think our desire to want to make everything perfect might stem out of insecurity. Once you begin to feel comfortable and secure with the camera, your content, and your audience, I think you start to feel a lot more freedom to just be you.

  • http://www.facebook.com/profile.php?id=1848255667 Jesse Razo

    We are just getting into video, so what would you recommend for equipment for good video and more importantly good audio, hate video with really poor audio?

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