Unruly Unveils Top Vine Metrics and 100 Most Tweeted Vines

Unruly Unveils Top Vine Metrics and 100 Most Tweeted Vines

According to new research released today by Unruly, five Vine videos are shared on Twitter every second. Unruly also announced the 100 most tweeted short looping videos created and shared with Vine, Twitter’s popular new mobile video app, which celebrated its 100-day birthday this week.

Using data collected from Unruly’s new Vine app, the study also found that branded Vines are four times more likely to be shared than branded online videos and that, generally, more Vine tweets occur during the weekend than all of the weekdays combined.

Top Vine Stats/Metrics:

Collecting data from over 10 million Vines during a one-month period, Unruly found that:

  • On average, 5 tweets per second contained a Vine link;
  • Weekends are the most popular time to share Vines. In fact, in most cases, they are more popular than all the previous weekdays combined;
  • Branded content accounts for 4% of the Top 100 tracked Vines (in comparison, only 1% of content is branded in the Unruly Viral Video Chart Top 100 Most Shared Videos);
  • Between 10-11 am EDT is when most Vine activity occurs;
  • Out of the 10 million Vines sampled, only 433 had more than 500 tweets, 176 had over 1,000 tweets and just 51 had more than 2,000 tweets;
  • The largest number of Vine tweets during the sample period (19,667) was sent on Monday, April 15 at 3-4pm EDT – just after the Boston Marathon explosions;
  • The number one Vine tracked over the period had 47,000 tweets, while the 100th most shared Vine video had 1,400 (see link below for top 100).

“This data can really help brands determine a strategy for using Vine in their marketing efforts. We have already seen brands like General Electric, Adidas, AT&T, Volvo, Pepsi-Co and GAP adapt to the platform,” said Matt Cooke, the CTO and co-founder at Unruly. “Vine is being used in a very complementary way to Twitter, with the 6-second video becoming the ‘ad’, much like the 140-character tweet.”

Top 20 Most Tweeted Vines

 AuthorDescriptionRTsLink
1Harry StylesEmo's getting ready47,894http://vine.co/v/btBiEqQpgeU
2DougBoston Marathon news39,546http://vine.co/v/bFdt5uwg6JZ
3Harry StylesRunning and getting swooped at33,757http://vine.co/v/bUn7ddg2j9r
4Lou TeasdaleClickin clubbing25,146http://vine.co/v/btbFIFKh9qX
5TylerTheCreatorSIKE!!!!!16,708http://vine.co/v/btXPeEhvpjL
6TylerTheCreatorReal Harlem Shake12,573http://vine.co/v/bDFIMdrr6BK
7Mike CarrollFBI agent climbing11,015http://vine.co/v/bU6YvrOvnvx
8Mike LernerThat's a lot of phones7,515http://vine.co/v/bUMaEpnnjLn
9The WolverineMovie Teaser7,312http://vine.co/v/bDExaiMjJ1F
10Will SassoI Will Always Love You7,076http://vine.co/v/bgep05eMY3l
11Lou TeasdaleHappy Birthday Tour6,751http://vine.co/v/bDMMiIjLVq0
12Darren CrissBlaine/Darren6,204http://vine.co/v/bUXa5dq22HW
13Wiz KhalifaBest mom ever6,121http://vine.co/v/bFqbzzH2zmD
14Lou TeasdaleMe and Niall tour bus5,525http://vine.co/v/bDbuFEZd1BX
15Wiz KhalifaIm finna teleport5,403http://vine.co/v/btlIn0b067x
16Uncle BlazerPSA4,974http://vine.co/v/bj17p6hiiv0
17Darren CrissPrincipal’s office4,629http://vine.co/v/bTKiUUpZJFd
18Darren CrissBlaine on tour4,290http://vine.co/v/bPF6rA5bjpL
19Kellin QuinnMe getting naked4,142http://vine.co/v/bjj6erPUPEa
20Marlo MeekinsMarLo Meekins's post3,972http://vine.co/v/b623zdwVuJB

 “Vine sharing is really starting to take off. In just over 100 days, we are already seeing 5 Vine videos being shared every second. There is a massive opportunity here for brands to get really creative with this 6-second sensation, either to grab people’s attention quickly or as part of a much larger content marketing strategy,” Cooke added.

“However, advertisers need to remember the fundamentals of why people share videos, short or long. First, they need to elicit an emotional reaction from their audience, and secondly they need to give their consumers a reason to share,” he concluded.

Click on the 100 Most Tweeted Vines to view all of them. Unruly has also developed a Social Video Player plug-in that allows brands to integrate Vine into their current social video campaigns. You can also gain more insight into Twitter’s Vine app by downloading Unruly’s Guide for Brands on Vine.

About the Author -
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences. View All Posts By -

What do you think? ▼
  • http://twitter.com/Matdwright MattyMattMatDWright

    Excellent stuff Greg! For a creative steer on what types of vine productions are out there and what you could use Vine for check out: http://www.vinecharts.com/

    I love General Electric's '6 second science' ~vine it's awesome!! A lady recently landed a job at the Economist by shooting a Vine! It's all on Vine Charts anyway to take a look.