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Universal Search Results - Are Videos Dominant?

Mark R Robertson   |   Posted 3 years ago   |  

Why is Video SEO important? Here is one example; In an article released this past week at Comscore, click-through rates for universal search results pages are analyzed and broken down by results type, video vs. news results, vs images, vs. local, etc....

The “Click Performance Index” below in this chart indicates the likelihood of a click-through occurring on a page as compared to the average click-through rate on Google.

According to comscore.com videos seem to be dominant over other mediums. More users access video and news, followed by images and maps and weather. Youtube is prevailing as the top service for video results on Google.

Categories: Video Research & Trends. Tags: Google, research, universal search, and video SEO.
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About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By

Inbound search terms: universal search click research, videos dominant
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