Unicorn and New Tier Video Streaming Deal

Hey, when it's good enough for the NHL and NFL, we need to pay attention. So when I found out that Unicorn Media, Inc. who supply cloud-based services did a deal with New Tier, Inc. to fully integrate its streaming video application for the company's University, NHL and NFL partners I thought I had better let you know.

New Tier's client relationships are built around the company's premier desktop and mobile application, which provides clients with a complete solution for direct engagement with their consumer while creating a new and quantifiable advertising revenue stream. The Desktop & Mobile Alert Application acts as a condensed version of a client's website without cannibalizing the content. Content is pushed into the application through RSS and custom XML feeds that are generally provided from the client's website. Its alerting capabilities and efficient make-up allow for the consumer to be guided through the website content at a much greater level of depth. The consumer makes the choice to download the desktop or mobile application, therefore deeming its content and alerts as desired information by the user.

Advertising revenue streams, those are the words we like to hear as online video producers, aren't they?

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