Online Video Regulation Structure Directive Outlined By UK Government

Online Video Regulation Structure Directive Outlined By UK GovernmentThe Government has published details of how it will ensure that the UK complies with the European Union's Audio-Visual Media Services (AVMS) Directive, which extends regulation to television-like programmes regardless of the medium used to show them.

 

The Directive means that programmes distributed on the internet or mobile phones will be regulated in the same way as those that are traditionally broadcast. The Directive demands that state regulation replace industry self-regulation, but the Government has said that it will create a system of industry regulation backed by existing communications regulator Ofcom.

"The Directive does not allow us to rely on self-regulation, but it is right that industry should be allowed and encouraged to set up and manage its own regulatory arrangements as far as possible, as it has done very effectively since 2003 through the self-regulatory body, the Association for Television On Demand," said Andy Burnham, Secretary of State for Culture, Media and Sport.

 

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Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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