February 2013 was a miserable month for weather in the UK but an extraordinarily good month for online video. Those Brits with access to the internet (about 80%) made 10.6 billion visits to video sites compared to 868 million in February 2012. According to a new report from Experian Hitwise, 5% of all UK web traffic last month was the consumption of online video, that's 323 million hours, which is an increase of 45% from the same time last year. 

Online Video In The UK

The Experian Hitwise report shows that although people are spending less time on line per visit - average visit time is down by 20% according to year on year data - but the average visit time for video content in the UK has increased from 15 minutes and 23 seconds to 18 minutes and 15 seconds.

UK Love Affair with Online Video Continues   Up 45% [Report] Video sites average visit time 606x376

E-commerce sites are among the biggest winners here, with 16% of all video site visits going directly to retail websites.

YouTube, the third most popular website in Britain after Google.co.uk & Facebook, remains the biggest driver of online video traffic, accounting for 70% of all UK visits to online video sites. Brits spent 203 million hours in February 2013 watching YouTube for an average of 20 minutes each time. 20% of all UK visits to YouTube came via a mobile device using wifi compared to only 5% in 2011.

UK Love Affair with Online Video Continues   Up 45% [Report] uk video visits feb 2013

Cover image via Flickr by @Doug88888