This week's Reel Web covers a ton of information from YouTube's home page redesign, new analytic tools and b-roll videos from YouTube videos, to the ongoing debate between short form content and long form content, how you can watch the Olympics without cable and more.
Twitter to Provide Original Content
People seem to always be starting original web content series, to promote, push or for fun. Twitter is reported to be getting into the game. They'll have a slightly different approach. They’re bringing on some MTV producers to produce something that’s kind of like the Real World or The Hills. Supposedly we’ll be able to interact with the video through Twitter instead of just consuming the content. The things that we tweet about will actually influence what’s happening in the videos. It’s exciting to see how Twitter, social media, Facebook and online videos are starting to verge together in ways that all influence each other.
YouTube Updates Homepage and Other Changes
As discussed a few weeks ago YouTube is presenting a design change to their home page. It’s going to feel a lot like Google +, however, if you are not signed into YouTube and want to know what it will look like you now have the ability to get a glimpse of what the new format will look like. Basically the new view will have a carousel of sliding top videos that are currently trending on YouTube.
The new analytics for annotations on YouTube videos were just released. This is an important update for all video creators to let creators know just how effective the annotations are, whether viewers are turning off the annotations completely or utilizing them. This tool can be found in the analytics section of your YouTube account.
YouTube has over four million videos in its Creative Commons Library. If you want to have B-roll in your video, but don’t have the money to buy a lot of stock photos or have time to go out and shoot video, this can be a big help. You have a lot of video material you can use in your videos. You probably have to use the YouTube Editor, but if you use YouTube Editor anyway, this could be a great asset.
If you live in Europe, you can go to London and go to the YouTube headquarters there. They have a whole video studio with state of the art equipment set up just for YouTube creators. You just need to book time to use any of their state of the art equipment, green screen, editing stations.
In order to educate you, they have classes and a lot of other things to help, train, equip, and serve YouTube creators. You do have to pay to get to London, but once you get there, you can use all of their equipment and have access to people who can help you make your video content the best.
Petition Signed for Right to Record Copies of YouTube Videos
There is a website that used to let people just take whatever URL they want from a YouTube video, copy and paste it into their website. In a few seconds, it gives you the MP3 audio of that video. It was most commonly used to download free music from YouTube’s videos. The company argues that what they’re doing is what people used to do by taking a cassette tape and recording a song off of the radio. A petition was started, and over a million people have signed it to get Google/YouTube to change their mind. They’re has been no comment from Google/YouTube.
Watch the Olympics Without Cable TV
A lot of people these days are totally ingrained in online video, and don’t have cable or satellite TV. It’s a great thing, but with the Olympic season, you wish you had access to NBC. There’s something very helpful from ReadWriteWeb, which shows you how you can access the Olympics without a cable TV subscription. You can do this on your iPad or computer legally. It is very helpful.
Netflix Gains Streaming Subscribers
Last week Netflix came out with their second quarter results and they reported that they had gained a half million streaming subscribers, while also losing 850,000 DVD subscribers. It seems online video streaming or on demand service is the place to be. If you have a content distribution strategy that relies on physical media, you might want to rethink that and go more digital. That definitely seems to be where everything’s headed.
Short Form vs Long Form Content
Last week, in two different business publications, Fast Company said short form content is where everything is going. Because of this, your marketing strategy should be around short form video content online. Forbes, however, said long form content is the way of the future. These are two major publications with two completely different opinions.
In reality, it probably depends on the content you’re creating, the audience you’re trying to reach, what you’re trying to accomplish, or many other variables. The old “two minutes or less” rule is not necessarily true anymore.
New App for XBox 360
Lions Gate, MGM Studios and Paramount Pictures have teamed up to form Epics, which is an app coming to XBox 360. They’re going to launch it with Star Trek freely available to all Xbox Live subscribers. If you are an XBox person, and you watch online video on your console, that’s an app you might want to check out. Amazon has struck a licensing deal with Warner. This means that there is more and more content coming to your XBox 360.
ReelSEO’s very own Greg Jarboe wrote a piece on iMediaConnection.com that gives his take on how we can score the success of our channels on YouTube. He discusses a lot of different matrix-like views and other things that don’t seem to matter by themselves. The formula is basically taking the number of subscribers you have and dividing that by the number of videos you have on your channel. This gives you a number you can then use to score how your channel is doing against other channels. He shows why some are doing well, while others aren’t. It will give you a lot of really good insight into how YouTube channels work from a marketing perspective. You can evaluate what you’re doing against other people and learn from the people who are doing better than you.
On this week’s look at the Reel Web we have a lot to cover, including a look at the new YouTube home page redesign that’s coming out eventually, and a new
analytic for your annotations on your YouTube videos and the ongoing debate between short form content and long form content. That and much more, this week
on the Reel Web.
Hey guys, my name is Tim Schmoyer and welcome to another week of the Reel Web, where every week we just help you guys who are trying to navigate the whole
online video world just kind of keep up to date with what happened in the news the week before. And this week there is a lot to cover. And I kind of
trimmed it down. I’m going to go through all this as quickly as I can. If any of this is something you’re interested in, I’ll put links and more
information below this video here at YouTube.com or on our website at ReelSEO.com wherever you’re watching this. So be sure to go check those out.
Let’s start by looking at the design that’s coming to the Home page at YouTube. We talked about this a couple of weeks ago. But now it’s kind of changed.
This time for people who are not logged in to YouTube, you can get a glance at what that’s going to look and feel like before. If you are logged in here’s
kind of how the experience is going to flow. And as we know it’s mostly going to flow and feel like Google Plus. But, now if you are not signed into
YouTube and you want to know what the Home page is going to look like, that’s the update we have and it’s basically a carousel of sliding top videos, most
popular, just kind of what’s trending on YouTube right now, as you’d probably expect to see in that space. So if you want to test it out for yourself and
kind of browse and navigate that, there’s a link down below that will give you instructions on how you can set up your computer to access that and see what
it looks like, and play around with it and see what you think.
Also, YouTube just released its new analytic for annotations on YouTube videos. I think this is so important that all of us who are video creators should
be checking out because you should be using annotation in the first place as a creator, but tell us we should for various different reasons, that we’ve
already talked about in other videos. But now we actually know how effective they are, if people are clicking on them and if they are, how many of them and
how many people are just turning off all the annotations on our videos completely, so that they’re not seeing any of them at all. Those analytics and more
are now available in just the analytics section of your YouTube account. You’ll see at the very bottom, it’ll have a little beta sign right next to it. I
wish I had a link I could point you to for more information about that, but unfortunately I haven’t really seen anyone talking about that yet. I don’t know
why, it’s a huge update. So just go check it out yourself.
And when you’re done checking that out, you’ll probably also want to go look at the 4 million videos that YouTube has in its Creative Commons Library. Why
I think this is important is because a lot of us who are video creators sometimes want to have other B-roll happening in our video, like while the
narration is happening you just show other photos or break away to other stuff, but we don’t have the money to go out and buy tons of stock photos. And we
don’t always have the time to go out and shoot our own B-roll, so this is like a huge library of content that you can just tap into and easily edit into
your videos. I think you’ll pretty much have to use the YouTube Editor in order to do that, but if you use YouTube Editor anyway, this could be a great
asset for you.
YouTube is also doing something pretty cool for any of you guys who are in Europe. Now you can head over to London, go to the YouTube headquarters there,
and they have a whole video studio with state of the art equipment set up just for YouTube creators. You can come and book some time to use any of their
state of the art equipment, green screen, editing stations. They have lots of classes going on and just tons of other things happening there to educate and
help and train and equip and serve YouTube creators that go over there and make their content as awesome as they can make it. So if you’re on a tight
budget, you have to fork over the cash to fly to London, but once you get there, you can use all of their equipment and have access to people who can help
you make your video content the best.
As cool as all that is, YouTube is dealing with some other things that it thinks is probably not quite as cool. There’s a website that used to let people
just take whatever URL they want from a YouTube video, copy and paste it into their website, give it a couple of seconds and it gives you the MP3 audio of
that video. A lot of people were probably using that service to download free music from YouTube’s videos and now YouTube says, “Cease and desist; cut that
off.” And the people who own that site in Germany have said, “Wait a minute. We’re not doing anything different than what people used to do by taking a
cassette tape and recording a song off of the radio. It is a public broadcast on YouTube and we are recording it and using it for personal use the same way
that people used to do with the radio, and it’s fine, there’s no problem here.”
And so this website went and started a petition and so far there are over 1 million people who have signed this petition to say, “Google/YouTube, you guys
are out of line; this is totally fine.” And this website is trying to enter into a conversation with YouTube to get them to at least listen to their side
and hopefully work out some sort of agreement. So far it seems like Google and YouTube have been silent. They’re not responding to any of this. They’re
just saying, “Cut it off.”
So I understand both sides personally; to me it does feel like you’re kind of just illegally downloading music from a service that’s not intended to
provide that for you. But on the other hand, I see the other side as well, that these are just public broadcasts. Legally that’s what it’s considered and
we’re just recording what’s going over the air, the same way you might record copywrited content that comes from your TV onto your DVR. So what do you
think? Comment below and let me know where you stand on this debate. I see both sides; I’d be interested to hear where you’re at.
If you’re someone like me, who is just totally ingrained in online video, then there’s probably a chance that like me you’ve cut the cord completely from
cable, satellite, television. I haven’t had cable or satellite TV in about four or five years. It’s just all been online. And it’s really been great and
awesome, but now I’m feeling the crunch now that the Olympic season has started, and I don’t have access to NBC and I can’t even use the online app because
I don’t have a cable provider to plug in to get access to all that. So if you are in my situation, I found something very helpful from ReadWriteWeb, which
basically shows you how you can still access the Olympics and enjoy all the photos and the video going on around that, without a cable TV subscription. You
can still enjoy it on your Ipad, still enjoy it on your computer, all totally legally, so it was super helpful for me. The link is below, if that is your
case and you want to see how you can do that as well.
I’m pretty sure that every week when I go through my RSS reader, just to gather stories that are helpful for you guys, inevitably there is someone who is
starting another original web content series, just to promote or push or just for fun. There’s tons of that stuff happening. But what’s unique is that
Twitter is now getting into the game, just like everyone else, they’re jumping on the bandwagon. But theirs seems to be a little bit different in that
they’re actually supposedly bringing on some MTV producers to produce something that’s kind of like the Real World or The Hills and supposedly will be able
to interact with the video through Twitter instead of just consuming the content. And the things that we tweet about will actually influence what’s
happening in the videos. The article goes into more depth about this, there’s a link up to it below. Go check it out. I’m excited to see how Twitter,
social media, Facebook and online videos start to verge together in ways that all kind of influence each other. So it’s going to be awesome.
Also last week Netflix came out with their second quarter results and they reported that they had gained a half million streaming subscribers, while also
losing 850,000 DVD subscribers. What that shows me is online video streaming, on demand service, that is the place to be. And I think that really goes to
show that if you have a content distribution strategy that relies on physical media, you might want to rethink that to go more digital. That definitely
seems to be where everything’s going and so I’m really happy to see that. But Netflix report is actually really good for us and what’s happening here on
YouTube and everywhere else in this space.
Last week two different business publications were talking about online video, Fast Company and Forbes. And Fast Company was saying, “Hey, short form
content is where everything is going. You really need to have your marketing strategy around short form video content online, and here’s a bunch of reasons
why.” And Then Forbes is like, “We did an interview with these guys and they’re saying long form content is the way of the future where everything’s
going.” And I think it’s like interesting to see these two guys coming at completely different positions. Personally I think whether you go short form or
long form is really dependent on the content that you’re creating, the audience you’re trying to reach, what you’re trying to accomplish with it and many
other variables. But overall I really like to think that long form content is doing better and every stat and statistic I’ve seen over the past couple of
years has shown that we’re increasingly more accepting of longer form content on the web. The model of online video that says you’ve got to keep your
videos to two minutes or less, nothing more or it’s not going to work, that’s not necessarily true anymore. Actually Forbes said this in their interview
with someone who does online video viral stuff for a living: “What we’ve seen is that viewers are more likely to engage and watch through longer form
content than previously expected. When stories and narratives are more fully fleshed out, viewers are more likely to love video content and even share that
content with their friends.” I think the ADD thing is starting to die down a little bit on the web, especially on mobile platform where you don’t have all
the other stuff competing for your attention, with related videos and advertisements to click on. You can have a much more immersive experience on a mobile
platform. So those are definitely seeing longer audience retention scores and more time completed watching video.
Lions Gate, MGM studios and Paramount Pictures have teamed up to form Epics, and that app is coming to Xbox 360, and they’re going to launch it with Star
Trek freely available to all Xbox Live subscribers. So if you are an Xbox Liver person, and you watch online video on your console, that’s an app you might
want to check out. And the fact that also Amazon has struck a licensing deal with Warner, means that there’s more and more content coming to your Xbox 360,
through Amazon’s app and through all the apps and all the places you watch and stuff.
So it really is interesting to me that Netflix shows that hey there are tons of people, there’s a lot of demand for people who just want to stream online
video content just whenever they wanted and all these different studios are now finally partnering with all these different platforms, and it’s a lot of
fragmentation right now but hopefully sometime in the future there will be some kind of comprehensive packaged that will just give us access to all of it
in one place rather than have to go to all these different apps to get the free licensing deals from different people. It’s kind of confusing but that’s
where we are right now where online video is so new. I’m looking forward to seeing where it goes in the future. It will be more cohesive hopefully.
And finally, ReelSEO’s very own Greg Jarboe wrote a piece on iMediaConnection.com that gives his take on how we can score how well our channels are doing
on YouTube. And I think it’s very effective and it’s great cause he goes through a whole bunch of different matrix like views and other things that don’t
really matter by themselves but it’s a formula of basically taking the number of subscribers you have and dividing that by the number of videos you have on
your channel, gives you a number you can then use to score how your channel is doing against other channels and he puts a lot of marketing channels kind of
side by side to show you how channels like Buick and Intel are doing very, very bad and why they’re doing so poorly and exactly how much better Apple and
other companies are doing with their YouTube channels and why that is as well. So if you’re a marketer or you manage a brand and you’re looking into online
video, definitely check out that article from Greg. It’ll give you a lot of really good insights into how YouTube channels work from a marketing
perspective and you can evaluate you’re doing against other people and learn from the people who are doing better than you. So go check that out.
And if this is your first time hanging out guys, thanks for joining us. Click that Subscribe button above this video here on YouTube because on Thursday
for our Creator’s Tip video we are going to have interviews that you will not want to miss. We talked to Mr. Guitar Man, Tara Bright. We talked to the Fine
Bros and whole slew of other people about what is the most common mistake you see new people are making on YouTube. And they all share some really great
advice. So if you want that video and more to learn from we do this stuff for you guys every week. Make sure you subscribe. We’d love to have you. And I
will see you guys again next week for another look at the Reel Web. Thanks for hanging out. Bye.