The First Ever “Tweetable” Video Ad – 12seconds Launches The 12′o’mercial

The First Ever Tweetable Video Ad   12seconds Launches The 12omercialAdd a new online video unit to the ranks of pre-rolls, post-rolls and overlays: the 12-second Twitter spot. Video-sharing site 12seconds has launched the "12omercial," a tweetable, embeddable sponsored video ad, with electronics giant *LG* and software startup Xobni as its first paid advertisers. The ads come with built-in analytics, link back to a landing page, and run in a special branded player on the 12seconds site.

Founded in early 2008, Santa Cruz, Calif.-based 12seconds is still a very small startup, with four employees and no capital raised. But co-founder Sol Lipman said the video-sharing service averages about 400,000 unique monthly visitors (the company "doesn't think as much" about registered users), and brands like Xbox Live, Starbucks and Kodak have already created clips of their own (not as part of the 12omercial launch) to reach their target audiences. Lipman talked to paidContent about the thinking behind the 12omercials, how an advertiser would determine the ROI of such a short snippet of video, and whether the startup planned to raise funding any time soon.

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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • Paul D Hamm

    LG’s campaign demonstrates that online video is going increasingly social. Soon, all major social networking platforms will support video and users will be able to freely share videos no matter what platform they were originally published on. The question is how brands and content owners will track and capitalize on their video content once it leaves controlled environment.

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