Video Game Start-Up Twitch Beats Facebook In Peak Traffic Totals

Video Game Start Up Twitch Beats Facebook In Peak Traffic Totals

Twitch, the site that allows players to watch live streams of video gamers locked in mortal combat, has recently beaten Facebook in peak traffic rankings. According to a recent article in the Wall Street Journal, quoting DeepField.com for its statistics, Twitch.tv accounts for 1.8% of US peak internet traffic and ranks fourth over all during peak hours.

Netflix leads the traffic stats at 32%, Google is next at 22%, and Apple at third with 4.3%. Twitch is 4th ahead of Facebook, Pandora, and Tumblr.

Video Game Start Up Twitch Beats Facebook In Peak Traffic Totals

“It’s wonderful validation that Twitch is now officially playing in the big leagues. Apple, Hulu, Valve, Netflix, Amazon and the like are awesome company to keep,” Twitch’s VP of Marketing Matthew DiPietro told onGamers.

Of course this is something our engineers have known for some time, since they are actively scaling our infrastructure to meet the intense demand growth curve. We’re laser-focused on that which is no small task!

Twitch claims that in 2013, it's stats included 12 billion minutes of video viewed on site with over 45 million unique viewers, 900K broadcasters and 6 million total videos PER MONTH!

DiPietro told onGamers:

We receive a significant amount of traffic from the major esports events and nobody really comes close to us in terms of audience size in that market, but it’s the presence of the rest of the video game ecosystem, spanning casual gamers to developers, publishers, and media, that create the real magic. It’s a safe [sic] to say Twitch is the central hub for the entire video game industry to share their passion for games.

The average Twitch user is 21-years-old and spends 99 percent of his/her time watching live streams with 61 percent of users chatting within the community and 25 percent just game playing.

“When video game historians look back on gaming a decade from now, 2013 will be the year they cite as the tipping point of streaming,” DiPietro told onGamers, “Every major event, publisher, developer, and media outlet in the gaming industry had a presence on Twitch, and streaming became an ever-present piece of the gaming experience. And it’s only going to get bigger.”

The latest increase in Twitch's traffic is mostly due to offerings by Microsoft and Sony that now allow players to stream their game-play live.  DiPietro says that about 20 percent of broadcasters are now coming from PlayStation 4. It's no surprise that Twitch says it will be upgrading its servers to handle the traffic, having expanding its Chicago and Stockholm sites by 400 percent, with plans to do the same in Russia, Korea and Brazil.

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About the Author -
Dave Holland joined ReelSEO as Events and Commercial Director in 2012. His enthusiasm for video marketing is contagious and has been the driving force behind his development of video tools and platforms for multiple global clients over the last 5 years. View All Posts By -

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