TV Guide Announces New Video Search Filtering Tool

TV Guide's New Video Search Filtering Tool - Project Stingray

TV Guide will launch a new online video search service this week which was initially launched as a beta over the summer called "Project Stingray". This new service will offer new tools for filtering and finding television shows online. This is not too much different from their current service, but we will have to wait to see how well it works.

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As previously mentioned, this was initially launched as a private beta a video search portal they've dubbed "Stingray.”

Stingray indexes only specific video channel sites - 65 sites- from major broadcast networks to iTunes and iFilm.

The main benefit of this new search filtering tool however isnt the search itself, but the organization capabilities.

As one logs into the main page, they are presented with 4 choices that instantly direct the user to the most likely video search desinations.

• Top videos
• Four top comedy TV show picks
• Featured show video
• And the most popular videos of the day

The navigation toolbar helps users to search for videos, or browse for shows by top videos, top shows and movies, top celebrities, and top networks.Perhaps not the best user experience when actually watching the videos themselves since all the video clips reside on external websites.  When you choose to view a video, you are directed off TV Guide's site (in a new tab or window) This likely means that you'll have to watch the video ads, even pre-roll ads and when watching videos on NBC's site, your browser will be resized.  Other than that, the new service seems to be pretty neat.

Search results will provide:

• Links to the content owners' own websites.
• Links to other professional content that's been created as associated programming for the show.
• "Clip collector," a widget that will allow you to save specific clips to your profile while browsing.
• RSS feeds, user ratings, sharing and tagging features are to be added as well.
• Some limited user-generated content

Other online video filtering services are the Daily Reel and WeShow. Other networks that starting to adopt this filtering method include Comcast's buddy.tv and Sling Media, while related video tools include those from evoke.tv and tv.com.

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