TV Networks Have Checked in with Social Media Marketing

TV Networks Have Checked in with Social Media Marketing

Social media has become the new watercooler for TV shows and that's why we're seeing a number of new Fourquare-like check-in services for TV shows emerge. TV networks from HBO to NBC to OWN are pairing up with the new players in social TV like GetGlue, Philo and Miso. For more details on the ad and promotion opportunities in social TV check-ins, watch this week's New Media Minute. Please enable Javascript and Flash to view this Blip.tv video.

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

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