Vook.tv is set to change the way people think about book publishing. With its integrated multimedia approach it will use text, video, photos social media and community features to help authors get their stories told and in front of readers/viewers.
OK, so what if the guy that founded TurnHere also built Vook. Of course he's going to choose his own company to do the video production for his other company right? It's not like TurnHere is just starting, they have done over 500 book trailer and author profile videos in the past at places like Simon & Shuster, Penguin Group and Harvard University Press. They also have strong partnerships with Barnes & Noble, Goodreads and several web-based book sellers.
The real story here is video's expansion as a marketing tool online. It goes to show that even if Mark Cuban is less than happy with the state of the industry it is growing, expanding and breathing life into itself presently. According to a 2008 survey by MarketingSherpa, 52% of viewers took action after seeing an online video ad; 28% looked for more information; and 16% bought something.
Video is already making an impact in book publishing by helping cut costs on book signing tours and getting authors on prominent television talk shows.
TurnHere and Vook founder, Bradley Inman, will be speaking on the Book Expo America panel "The 800 Pound Gorillas in the Room – Part 2: Beyond Kindle – Alternative Sources of Income for Authors in a Digital World" at 3:45PM – 5:00PM on Friday, May 29, 2009.
Oh wait! That's today!
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