TurnHere, Inc., a leading online video solutions platform, announced an agreement with Weichert, Realtors, one of the nation's largest privately held real estate brokerages. Through the agreement, TurnHere will produce a new series of broadcast-quality online videos that offer prospective buyers an inside look at Weichert's most sought-after properties in the NY-metro area.
"Our partnership with TurnHere and their talented network of filmmakers allows us to optimize the Weichert home-searching experience and reach out to a wider range of potential home buyers," said Michael Montsko, president of Weichert Lead Network. "Online video brings a new dimension to our marketing efforts and enhances our ability to showcase Weichert properties, their surrounding neighborhoods and the expertise of our sales associates."
The initial series of TurnHere videos will be shown on Weichert.com, with plans to expand distribution to The New York Times, Cablevision's Real Estate channel and YouTube. The partnership will enable Weichert sales associates to harness the dynamic and engaging nature of online video, and will provide prospective buyers with in-depth looks at top property listings that move well beyond traditional photos. TurnHere has significant experience in the real estate vertical and has worked with several major real estate agencies, including the CALIFORNIA ASSOCIATION OF REALTORS®.
"Weichert is one of America's premier real estate brokerages and we look forward to providing their sales associates with an innovative means of showcasing their homes to prospective buyers," said Morgan Brown, director of marketing for TurnHere. "Video is an ideal medium for real estate — unlike traditional photographs or virtual tours, it gives potential buyers a comprehensive look at different properties and enables associates to fully capture their listings with compelling and engaging value-added content."
TurnHere's founder and CEO, Bradley Inman, has a deep real estate background. An accomplished entrepreneur, Inman previously founded Inman News, a leading source of independent real estate news, as well as HomeGain, which he sold to Classified Ventures in 2005.
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