In less than a decade, YouTube (happy 10th Birthday), and other platforms like Vine, Facebook, and Instagram have completely revolutionized the way we produce, distribute, and consume online video. This, along with the proliferation and accessibility of digital cameras has resulted in MILLIONs of video content creators.
Brand marketers are also telling their stories with online video but many have realized the inescapable power of earned media. Now, more than ever, brands are embracing strategies to gain a greater share-of-voice through finding ways to engage with influential creators and offer compelling, innovative, and meaningful content that resonates. But, with millions of creators engaging unique audiences across multiple platforms, marketers must be able to quickly discover, segment, and properly evaluate creators, influencers, and audiences that are most relevant.
Tubular Creator Profiles & Leaderboards
Today, Tubular Labs (our parent company) officially launched Creator Profiles to the public - "the most comprehensive database of 2 million video creators." With Creator Profiles, brand marketers can now easily discover, connect and collaborate with some of the most influential content creators. In turn, creators will be able to tap into, and connect with 20,000 of the biggest brands pioneering digital video today, to team up on sponsorship, or creative projects.
According to Rishi Khaitan, Head of Product for Tubular Labs:
"Finding the right creator to tell your brand's story is critical to earning real ROI from a video influencer campaign. With at-a-glance qualitative and quantitative summaries for over 2M creators, Creator Profiles helps marketers quickly identify and even contact creators who are the best fit for their campaign's goals".
Discover 2M+ Video Creators Worldwide
Some of the most successful channels on YouTube, Vine, Facebook and other video platforms - belong to users/creators, and not brands. Those channels have built up an incredibly engaged and active subscriber base from the ground-up and produce content that attracts large, engaged audiences. Many of these user channels far outperform owned brand channels in all manner of metrics, and so they're a goldmine in terms of building visibility for a product or service.
Brands can use Creator Profiles to tap into the power of these influencers across platforms to determine which channels would be the very best fit for them.You’ll find unique statistics on each creator including their total social follower reach, as well as their monthly video viewership across all significant video platforms - Facebook, Vine, YouTube, Instagram, and Twitter.
Leaderboards and Top 10 Lists
You'll also be able to find the top 10 Influencers in a huge number of categories, using the new 'Leaderboards' feature. For instance, you're a Yoga clothing retailer, looking to team up with an Influencer who can help promote your new range to their audience. Using the Leaderboard feature, you can search the Yoga Influencers category to find a creator who best fits your criteria.
Alternatively, if you have a specific creator in mind, you can view that creator's 'leaderboard' rankings directly on their profile page to see just how influential they may be for relevant topics, across all platforms. Furthermore, if you're an enterprise customer, you can dive deeper into the engaged audience demographics for that creator.
Example: Creator Profile for Bethany Mota's
Let's take one of the most influential beauty gurus on YouTube, Vine, Facebook, and Instagram - the amazing Bethany Mota