The online video distribution and analytics company will use the funding to create new and innovative tools and expand its user base.
TubeMogul, the premier distribution and analytics company for online video, today announced $1.5 million in Series A funding from Knight's Bridge Capital Partners.
TubeMogul currently distributes videos to twelve of the top video sharing sites and serves over 15,000 video producers. The financing will be utilized to fuel company growth, including technical deployment of new features to the company's acclaimed video distribution and analytics platform, as well as continued outreach to video producers and strategic partnerships with video portals.
For TubeMogul, the decision to accept Knight's Bridge investment was primarily about the people who will join the company as advisors and partners in the business, said Brett Wilson, co-founder and CEO. "Howard Lindzon knows the industry, understands our vision, and hell… the guy knows everybody."
Founded in 2006 by online video buffs who met while in graduate school and won the UC Berkeley Business Plan Competition, TubeMogul's objective from the start has been to empower online video producers, advertisers and the online video industry by providing publishing tools and insightful, easy to interpret analytics.
Howard Lindzon, a principal of Knight's Bridge, was familiar with the benefits of TubeMogul because the team at Wallstrip was using it to post its daily episodes. TubeMogul "is a tool we use behind the scenes at Wallstrip and anyone in the web video business should be using it to save time and aggravation. Video producers can focus more time on what they do best … making content. As an investor and entrepreneur in the video space, I understand firsthand the value of companies that gather data, syndicate and provide analytics. TubeMogul is the leader in the booming online video market."