TubeMogul, the Web's most popular online video analytics firm, launched "TubeMogul Marketplace" today, a destination site aimed at connecting online video producers with advertisers, investors and others looking for opportunities in online video.
"TubeMogul Marketplace" features profiles of Web shows, including each show's cross-site viewership data. Anyone browsing profiles can narrow their search by show category (i.e. "Vlogs & People"), predominant audience demographic (i.e. Male, 18-24) and minimum audience size. Profiles also contain details about each show, including a sample video, description and contact information for the show's creator. All viewership data is certified by TubeMogul.
Any TubeMogul user can create a profile. With tens of thousands of active users, TubeMogul Marketplace promises depth. In private beta testing of the site, content creators were positive in their reviews. "This is an awesome feature," beams Dane Boedigheimer of Gag Films. "This is really impressive," echoes cartoon creator Peter Coffin.
"Anyone can now browse new media shows by cross-site viewership data," comments Brett Wilson, CEO and co-founder of TubeMogul. "We hope this brings new opportunities to online video producers," he adds.