Distribute Video Everywhere With TubeMogul Destinations

Distribute Video Everywhere With TubeMogul Destinations

Today, Tubemogul launched a huge enhancement to their OneLoad video distribution and measurement product and they are calling it "Destinations."  What is it? Basically, it's the be-all-end-all of video uploading and distribution systems, basically from anywhere, to anywhere according to Tubemogul.

What TubeMogul is now allowing users to do is to upload once and syndicate everywhere. In fact, they say that it can upload the video to any custom site and not just OneLoad sites like YouTube, MetaCafe and Brightcove. The system will automatically transcode the video as required once you have set up the proper parameters in your account.

Distribute Video Everywhere With TubeMogul Destinations

How it works

What you do is set up specific, customized video distribution profiles. The TubeMogul system will then take any video you have uploaded and transcode it to the necessary format prior to distributing it to these custom sites, all in a matter of minutes. They say seconds but I'm the skeptic. Many sites are already in the system including iTunes. What the system will allow you to do is to set up all of your distribution channels once, then simply upload a video to them. The profiles can include video sharing sites, content delivery networks (i.e. Edgecast), cable outlets (i.e. Comcast On-Demand) and more. The system also features the ability to create custom feeds for iTunes and other MRSS feedreaders.

No longer do you now need to maintain multiple formats or upload profiles on your local computer. No longer do you need to spend time transcoding or uploading multiple times. Essentially, TubeMogul is hoping to be your only source for all your video distribution needs. Surprisingly, it's free (if you host your files) and they will soon offer a premium service where they host them.

Classic children's television producers Syd and Marty Krofft jumped at the chance to beta test TubeMogul's Destinations for episodes of their television shows.

"Transitioning from television clips to detailed file requirements initially looked daunting, but TubeMogul made it effortless," they said.

The whole do-it-yourself arena just got a huge boost I think. Plus, now more than ever before it's going to be easy for you to go those videos out to the places where people will see them.

If you want to take deeper dive into this new feature and see how it works, check out TubeMogul's How-To-Guide.

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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
  • http://www.jamaicanexpansion.com Jamaican Expansion

    Thanks for the information! It's going to be interesting to see how users respond to it. Syndication is a broadcaster's dream.

  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    Now is a great time to ask the question of this intellegent group: Who knows the pros/cons of TubeMogul vs. Traffic Geyser? I have used Traffic Geyser for a while (2 yrs.) and keep trying to get a decent comparison, but nobody seems to do that, they only say this one sucks or this one rules... why?

    I've had people tell me that their accounts get closed on TubeMogul more often than I've ever heard anyone say their account got closed on Traffic Geyser. Any other experiences out there?
    How about cost comparisons for the "non-free" service? Success rate of uploads, etc.

  • donnadavis

    This is great information. I am anxious to try it and see how it works. Thanks for the info.