TubeMogul Adds HowCast To Video Distribution

Amateur and professional creators of how-to videos can now instantly upload their latest works of genius to Howcast.com in addition to 14 of the most popular video sharing sites and track their web performance thanks to a new distribution partnership announced today between TubeMogul and Howcast.

TubeMogul is the web's most popular online video distribution and analytics company. Howcast is a new online video site offering consumers entertaining and informative how-to videos and guides founded by YouTube and Google Video veterans.

Partnering with TubeMogul is a great opportunity to expand our library of high-quality, instructional content
Under the new partnership agreement, TubeMogul users can post videos to Howcast with the click of a box. They can upload a video once to TubeMogul, automatically deploy it to the top video sharing sites, and then track daily viewing trends and statistics for all of their videos online — giving them the most comprehensive understanding of when, where and how often videos are watched. Users who are producing tutorials have the ability to reach an audience specifically interested in instructional content at Howcast.com, a site tailored for the instructional video viewing experience.

"Partnering with TubeMogul is a great opportunity to expand our library of high-quality, instructional content," said Jason Liebman, co-founder and CEO of Howcast. "TubeMogul will make it much easier for creators of quality instructional video to reach and connect with their audience."

TubeMogul CEO and Co-Founder Brett Wilson added: "Our customers requested that we had to add Howcast to our network, and I can see why–Howcast has really tailored their player and destination site to meet the needs of instructional content, which is hugely popular."


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Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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