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How do you properly tag your YouTube videos? How do you add default tags and descriptions to your YouTube channel?  How do you rearrange your YouTube tags? We answer these questions and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips. Your hosts are:

This podcast is brought to you by the 2014 ReelVideo Summit, where marketers, storytellers, brands, and retailers gather to get serious about online video. The ReelVideo Summit takes place July 24-25 in San Francisco at the Hotel Nikko near Union Square. Find out more at ReelSummit.com.

Tip #1: How Do You Rearrange Your YouTube Tags?

Tim Schmoyer says that YouTube said a couple of years ago that it's best to have your specific keyword tags first because they YouTube placed more weight on the first tags. That may or may not still be accurate. But if you do want to add new specific keywords to the front of existing tags your keyword area, you can't just click and type and you can't rearrange easily, it doesn't work that way.

Instead what Tim does is copy-all and paste the tags into TextEdit or Notepad, which don't use formatting. The tags will be separated by commas with no spaces. Then you rearrange and add tags as needed. Then copy-all and paste them back onto the tag field for the YouTube video.

Tip #2: How Do You Add Default Tags and Descriptions to Your YouTube Channel?

Dane Golden brought us a tip from Zeus Media TV on how to set up default tags so that you can be consistent from video-to-video. To do this go to My Channel -> Video Manager -> Channel -> Upload defaults (or go directly to https://www.youtube.com/upload_defaults.)

This is where you manage the defaults for videos you upload through your web browser. The settings can be overridden on the individual videos. These defaults won't apply for videos you upload via mobile or Hangouts on Air, so you'll have to tag those manually. You can also add other default settings for your description or other fields.

If you use repetitive keywords across all your videos, they will have a higher likelihood of referring to each other in the suggested videos column on the right of the page. So setting default tags can make that process simpler, particularly if you have multiple people managing the channel.

For more info see YouTube support docs on "Set default upload settings."

Tip #3: How Do You Properly Tag Your YouTube videos?

Matt Ballek talked about this Derral Eves video on YouTube tags. Derral breaks up the tagging process into four sequential areas.

  1. Specific Tags: These are one-word keywords that represent the topic at hand. If YouTube gives you pre-filled suggestions that are essentially what you want, then use those, but also use the same words in a generic way.
  2. Compound Tags: These are multiple-word tags. Derral just copies the title and uses it as a tag, leaving out conjunctions and prepositions (such as "of," "in," "and," etc.), because YouTube ignores these words.
  3. Generic Tags: These are words like how-to, tutorial, and vlog. YouTube offers suggestions, so use them.
  4. Misspellings: Derral misspells words on purpose because people search for these words.

Additionally:

  • You can only use 500 characters in your tags.
  • Don't use misleading tags as this process will end up working against you in the search algorithm.
  • YouTube uses the meta information to do a quick assessment of your video, then it ignores your meta data. However, when the meta data is updated, it can help you in search after a few weeks when YouTube inventories the data again.
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  • Kerissa

    Will the inclusion / exclusion of a tag with a hyphen influence the performance of that tag? Should we be including both tags (hyphenated and without)?

    • https://www.octoly.com/ Dane Golden

      According to Derral Eves, it's best to do both with the hyphen and without. And a few common mis-spellings. However the YouTube algorithm may of course change at any time.

  • mcshine

    Hello Dane!
    I have a question about tagging sequence:
    Ex: I have a channel is: KinKi Kidsのブンブブーン, it's a TV show in Japan.
    After using "Top traffic sources" in "analytics" of Youtube.
    And the key words in "Youtube search" are ordered like bellow:
    kinki kids -> KinKi Kidsのブンブブーン -> ブンブブーン -> kinkikids -> kinki....etc.
    So I should write tags follow by "specific tags, compound tags, generic tags, misspellings" or by key words in "Youtube search"?
    Many thanks!

    • https://www.octoly.com/ Dane Golden

      Hi @mcshine - apparently the order of tags is not as important anymore in the YouTube algorithm, but the the types of tags are still very helpful. So I think it's OK to still separate out the tags in this order so you don't forget. For the components of the tags you can use the top keywords you've found in your YouTube analytics search. To see how others like Derral Eves do their tags, download the VidIQ Vision plugin for Chrome and you will see them on each page. Good luck!

      • mcshine

        Thank you, Mr. Dane!
        And another one I would like to ask you. with this case, I mean uploading TV shows.
        I saw that I so easy to find out the keyword for title, desciption and tags. Other people same that. Therefore, my videos are so hard on the Youtube Top search.
        I would like ask you "Which is the most important for video standing on the Top? watch time, views or subcribes?" If you're me, what will you do to grow your brand on Youtube? ^_^!
        I am sorry for my English bad.
        Thank you again!

  • mcshine

    Hello Dane!
    I have a question about tagging sequence:
    Ex: I have a channel is: KinKi Kidsのブンブブーン, it's a TV show in Japan.
    After using "Top traffic sources" in "analytics" of Youtube.
    And the key words in "Youtube search" are ordered like bellow:
    kinki kids -> KinKi Kidsのブンブブーン -> ブンブブーン -> kinkikids -> kinki....etc.
    So I should write tags follow by "specific tags, compound tags, generic tags, misspellings" or by key words in "Youtube search"?
    Many thanks!

  • http://theandroidstuffs.blogspot.com/ The Android Stuffs

    I can use multiple 4 or 5 words in each tag? It is good or worst?
    Tag should contain how many words to appear easily in search results.

    • https://www.octoly.com/ Dane Golden

      Yes that's called "compound tags." Take a look at the Derral Eves/Matt Ballek portion above. You should use compound tags but also break it up into specific tags and generic tags. But put specific tags first. I don't think there's a limit on how many words within a given tag, but someone would have to be searching on that specifically.

  • http://www.ourbuildhandyman.com.au/ James Mason

    Great tips guys, i cut and past the tags all the time now, what a time saver! You guys Rock!

    • https://www.octoly.com/ Dane Golden

      So pleased this helps James. Thanks for listening!

  • Marketing Bees

    What do you think is the proper number of tags? I know you are limited only to 500 characters but would like to hear your opinion. I think it should not go over 10.

    • https://www.youtube.com/user/Video4commerce Ian Piepenbrock

      This is something I hear a lot of different opinions about. So I'd like to hear your opinion as well Dane. My gut tells me it's quality over quantity as well.

      • https://www.octoly.com/ Dane Golden

        Hi Ian - thanks for your question. As I said above, as I see it the combined experts say that you should use as many tags as you like that are relevant and none that are not.

    • https://www.octoly.com/ Dane Golden

      Thanks Marketing Bees for your question. According to Tim Schmoyer, YouTube has said that the most important tags go first. This may or may not still be true, but they have not changed that recommendation publicly. As far as the number of tags, vidIQ says that they have found that there is no negative effect from using as many tags as possible. Note that this is on YouTube - they're not making any meta tags on websites, for instance. Since they vidIQ looks at this for a lot of data, I would go with their advice combined with Derral Eves' and Tim Schmoyer's advice: Use as many tags as you like that are relevant and none that are not.

    • https://www.octoly.com/ Dane Golden

      Also Tim Schmoyer just released a video about how YouTube has banned channels for "Keyword tag stuffing." https://www.youtube.com/watch?v=G2wOs2g1e6U&list=UUcB3bcWy0_QK7uPQvTD0LwQ

  • wesleymfreudenburg

    my Aunty
    Allison recently got a nice 6 month old Jaguar by working from a macbook.this website C­a­s­h­f­i­g­.­C­O­M­

  • https://www.octoly.com/ Dane Golden

    If readers have questions about any of this I'll be happy to elaborate.