MailChimp For YouTube Emails and Adding Featured Channels [TubeTalk #31]

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Which email service is best to use for your YouTube emails? How do brands add featured channels to their YouTube channel? We answer these questions and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips. With hosts:

This podcast is brought to you by the 2014 ReelVideo Summit, where marketers, storytellers, brands, and retailers gather to get serious about online video. The ReelVideo Summit takes place July 24-25 in San Francisco at the Hotel Nikko near Union Square. Find out more at ReelSummit.com.

Tip #1: Which email service is best to use for your channel fans?

We received this email question from our friend, listener and YouTuber Tim Street: What email service is best to use for your channel fans?

Our own Tim - Tim Schmoyer - said that you might want to create an email list for your viewers to communicate with them outside of YouTube, particularly if you're a video marketer. In this way you're not dependent on the YouTube platform for communication. And not everyone checks their YouTube subscriptions regularly, including the part of your user base that is older than high school or college age.

Tim has tried MailChimp and Aweber, and decided on MailChimp because it's largely free and integrates easily with most services he uses. MailChimp has a clean and easy-to-use service, and the emails looked more professional. MailChimp is free for your first 2,000 subscribers and 12,000 emails per month.

With MailChimp you can also set up an automatic system to send out emails when you create a new video using your YouTube channel's RSS. See Tim's instructions on how to do this here: "How To Create a Custom YouTube Subscription Email List [Creator's Tip #124]". However Tim does't usually use this tool - he wants to give his audience a more exclusive presentation if they've chosen to subscribe.

Tip #2: How do brands add featured channels to their YouTube channel?

Dane Golden brought us this video tip about "Featured Channels" created by David Walsh Online. Featured channels appears above Related Channels on your YouTube home page. You may want to customize this if you have more than one channel for your brand, or you have related brands within the same company.

To add Featured Channels:

  • Go to your channel home page.
  • Go to "Featured Channels" on the right side of the page.
  • Click "Add Channels."
  • Change "Section Title" name to whatever you like. Default is "Featured Channels."
  • Enter the channel username or URL.
  • Click "Add" and "Done."

The channel is now added. It will appear on your YouTube home page on the right-hand side and also in the "Channels" tab. To add more channels, roll over the same module on your home page and click on the pencil icon. In this same window, you can rearrange the order of the channels by rolling over the top portion of the icons, then clicking and dragging to get the order you want.

Also in the channels tab you can actually make the Featured Channels private if desired, although it's unclear why someone would want to do this.

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MailChimp For YouTube Emails and Adding Featured Channels [TubeTalk #31] MailChimp For YouTube Emails and Adding Featured Channels [TubeTalk #31] MailChimp For YouTube Emails and Adding Featured Channels [TubeTalk #31] MailChimp For YouTube Emails and Adding Featured Channels [TubeTalk #31]

Posted in Youtube Marketing
About the Author -
Dane Golden is vice president of marketing and client services for Octoly, a creator of YouTube brand management software. View All Posts By -

What do you think? ▼
  • http://octoly.com/ Dane Golden

    Do you have questions about marketing your YouTube channel? Ask here in the comments section or on my twitter @danegolden and we'll answer your question next week on the show. Thanks!

  • maxreem123
  • http://webdesy.com/ Vitaliy Kolos

    Thanks for the info on adding a featured Youtube channel to your account. I've known about this feature but I was not sure how to use it until now. Having learned what it's for, I just interlinked my two accounts that I have on YouTube. Thanks guys. That's totally epic what you do up there.

    Also, I like the idea of suggesting your YouTube users to subscribe to your newsletter. Thing is, I'm currently use annotations to drive my users directly to my course's landing page, but it looks that I need to use a newsletter subscription because that will allow to build relationships and contact my users on a regular basis and on different occasions.

    • http://octoly.com/ Dane Golden

      So glad these tips helped Vitaily. Listeners, here's a should-out to Vitaliy's web design firm: http://webdesy.com/

      • http://webdesy.com/ Vitaliy Kolos

        Thanks for the shout-out, Dane. Gonna keep an eye on your newsletter for more useful info :)

        • http://octoly.com/ Dane Golden

          Thanks!