CBS RADIO and Truveo Partner to Bring Millions of Online Videos to Local Radio Station Websites - Marketwatch
CBS RADIO's vast portfolio of websites will gain access to a host of new searchable video content through a partnership with AOL's Truveo, the leader in the fast growing video search market. As part of the partnership, more than 35 CBS RADIO stations spanning several different formats and markets across the country have integrated Truveo's video search engine online with more scheduled to launch in the coming weeks.
Visitors to CBS RADIO's websites will be able to search and browse through tens of millions of videos from thousands of sources across the Web. In addition to indexing user-generated video from popular video uploading sites such as YouTube and Dailymotion, Truveo also features a wide selection of high-quality, professionally produced video from many of the world's major media brands. For example, Truveo's video sources include: CBS, ABC, BBC, CNBC, CNN, Disney, FOX, Le Monde, MTV, NBC, NFL.com, Skynews and hundreds more.
"CBS RADIO is one of the companies at the forefront of converging new and traditional media," said Kevin Conroy, Executive Vice President of AOL, Truveo's parent company. "By using Truveo to enhance their sites with videos from across the Web, CBS RADIO is giving its listeners a fuller and richer online experience. As CBS RADIO continues to expand the online features they offer to their listeners, we're looking forward to working with them on this and many other projects.”
"With the boom in online video, incorporating this complementary content on our station websites makes perfect sense as a way to reach this ever growing audience," said David Goodman, President of Marketing, CBS RADIO. "Truveo's easy-to-use developer tools allowed us to quickly implement its video search engine so our listeners and website visitors can have a world-class video experience.”
"We're delighted that CBS RADIO has taken advantage of our developer tools to give their listeners a great video search experience," said Timothy Tuttle, CEO and Co-Founder of Truveo and Senior Vice President of AOL Video. "With video becoming such an important part of the Web experience, more and more sites are looking to become video enabled.”
About CBS RADIO
CBS RADIO's stations cover news, alternative rock, oldies, country, talk, classic rock, JACK and urban formats, among others. A division of CBS Corporation, CBS RADIO operates 144 radio stations, the majority of which are in the nation's top 50 markets. CBS RADIO also has made aggressive moves to converge new and traditional media through creative programming and advanced delivery methods, including online streaming, HD Radio, mobile messaging and podcasting. Audio streams of more than 140 CBS RADIO stations and custom channels are currently available online, and more than two thirds of the Company's stations are broadcasting in HD digital radio. For more information on CBS RADIO, please visit www.cbsradio.com.
Truveo® is the search engine for video. Truveo was founded in 2004 by some of the industry's leading experts in video search technology. Over the past three years, Truveo has built one of the largest and most up-to-date indexes of high-quality video on the Web. As a result, Truveo enables users to find video that cannot be found in any other search engine. Truveo first launched its industry-leading search engine in the fall of 2005 and today, the Truveo search engine powers some of the most popular video destinations on the Web, including AOL® Video, AOL® Search, Brightcove, Clevver, CSTV, Excite, Flock, Infospace, Kewego, Kosmix, Microsoft Corporation, Netvibes, Pageflakes, PureVideo, Qwest, CNET's Search.com, Sportingo, Widgetbox and YourMinis and reaches an audience of over 40 million users a month.* For more information on Truveo, visit http://www.truveo.com.
*comScore Media Metrix, May 2007 Custom Report
Don't Miss Any Stories!
Get daily online video news, tips and trends via email!