Online Video Ad Network and Contextual Advertising Leaders Combine to Deliver on the Promise of Targeted Online Video AdvertisingTremor Media and Digitalsmiths have announced a partnership that enables dynamically and contextually targeted video advertising across Tremor Media's network using Digitalsmith's VideoSense® targeting solution. Tremor's network reaches 51% of the internet delivering banner and in-stream video advertising opportunities that reach more than 92 million unique visitors per month – all of whom will benefit from increased advertising relevance. Now online marketers can successfully reach users with relevant ads that speak directly to them while they are engaged with the video content of their choice.
"Tremor Media has the critical mass of publishers and audience that advertisers need for contextually targeted advertising campaigns. Scale is a core component in driving the success of contextual video advertising,” said Jason Glickman, CEO of Tremor Media. "We are very excited to integrate VideoSense® across our network for our advertisers to confidently leverage our video inventory while simplifying the entire process of placing relevant advertising online.”
"The combination of Digitalsmiths' contextual advertising technology with Tremor's reach and wide variety of high quality, professionally produced content creates the most highly anticipated opportunity for advertisers and publishers across the web,” said Ben Weinberger, CEO of Digitalsmiths. "We are thrilled that Tremor chose our VideoSense solution to bring more targeted advertising, higher levels of consumer engagement, expanded advertising inventory to advertisers and enhanced revenue streams to publishers.” Publishers using Tremor's Ad-inStream solution will also have the option to integrate Digitalsmiths AdSafeTM and AdIQTM to ensure that advertisers' brand messages will only be seen adjacent to the most appropriate content. "Bringing next-generation contextual targeting to online video will dramatically alter the landscape of in-stream online advertising,” said Randy Kilgore, Tremor's Chief Revenue Officer. "Our partnership introduces a game changing factor and dramatically accelerates the shift of television marketing budgets into the online arena.”
Digitalsmiths is the company behind VideoSense®, the first universally compatible and broadband video contextual ad-matching system. Digitalsmiths is based in Raleigh-Durham, N.C., with offices in Los Angeles. The privately held company is backed by a group of venture capitalists including The Aurora Funds and Chrysalis Ventures. For a demonstration of VideoSense or to schedule a briefing on the application of contextual video ad targeting to your business, please visit: www.digitalsmiths.com.
About Tremor Media
Tremor Media is a leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 800 top-tier publisher sites with more than 92 million unique visitors per month.
Tremor also provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com.