As a video creator or marketer, the analytics package bundled up with YouTube is invaluable for giving you the tools and data to understand what's working for you and what isn't. Like the rest of the site, YouTube Analytics is constantly being refined to give you the easiest access to the metrics you need.

The latest tune up is the ability to see how your top 200 videos are performing and two new charts that visualize your channel's activity. Previously, you could only see the metrics for one video at a time. Networks now also have access to the same data regarding their top 200 channels.

There are two new charts in the View Reports > Audience Retention section of the Analytics reports. The Multi-Line graph shows the site performance of up to 25 videos or channels by the geographic location of the viewer or date by estimated time watched and average % viewed. Each video is colour co-ordinated for easy reference.

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The Stacked Area graph shows you the data of selected videos, channels or geographic location related to their total metrics.

Track Your Top Videos With New YouTube Analytics Feature youtube analytics stacked 606x180


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  • Ileane

    Hey Carla! This report is somewhat useful but it would be much better if we could sort by the different columns. For example, the longest average view duration of any of my videos is around 7 minutes, which is great. But that video is more than 30 minutes long so it's not fair to compare that to a 2 minute video in terms of percentages. Makes me think that YouTube is more focused on the actual length of time versus whether someone watches your entire video or not. Did that make sense?
    Actually I thought it was the other way around but looks like I'm wrong. Which makes me totally rethink my strategy. lol

    • Josh Rimer

      Oh hey Ileane! :-) I thought it was more based around the percentage of video that was viewed as well over just how long they actually watched, but it does make sense that longer would be better in general since I think they take into account how long someone stays on your channel period... if people watch a few of your videos at once that's supposed to help in the same way that people staying on your website and going to multiple pages helps with the overall SEO - not just how long they stayed on one page (or in this case one video).

      • Ileane

        Hey Josh! Sounds good. Then maybe making longer videos isn't so bad if it makes people watch longer. Right now I'm trying to find the "sweet spot" in terms of video length but my retention times are pretty erratic.
        Great to see you around!