With an estimated 500 hours worth of video being uploaded to YouTube every minute, keeping track of the brands and creators who are generating real engagement on the platform month by month is vital to those in the online video marketing space. In June 2016 alone, videos uploaded to YouTube generated 109 billion views, both organic and paid. In the 'Most Watched Creators on YouTube' leaderboard from Tubular, we bring you exclusive data into the channels generating the most views on the world's biggest video site.

Most Watched: Top YouTube Channels June 2016

The Most-Watched YouTube Publishers June 2016

Top 10 Most Watched YouTube Video Creators June 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content

Kid's Content is a Huge Success on YouTube

Some of the most popular YouTube Channels last month were creating content around small children, with family entertainment creators Ryan's Toy Review, Little Baby Bum, Family Fun Pack, Webs and Tiaras, and El Reino Infantil all finding success reaching a younger audience. They are channels aimed squarely at pre-school children, and offer a range of cute unboxing videos and tutorials, and nursery rhyme singalongs.

Little Baby Bum's YouTube channel generated 359M views in June, with its most popular video, 'Ding Dong Bell', a 1:04 hour long nursery rhyme and lullaby extravaganza, generating 5.1 million views (but only 437 engagements).

Little Baby Bum, a London-based channel, was founded in 2011 to entertain the creator's own children (one of whom had the nickname Little Baby Bum) and has since grown to 7.1 million subscribers who have generated over 8.5 billion views to date. It's all original content, with the success of the uploads leading to more professional production values over the years. The creator's most successful video is a 54 minute compilation of nursery rhyme, 'Wheels on the Bus' which has attracted a staggering 1.5 billion YouTube views. Perhaps unsurprisingly, given their target audience, the channel didn't generate a great deal of engagement last month, but I guess those 2 year olds were too busy having fun singing along to unboxing videos to comment or share across their social networks, right?

Music's Domination of YouTube

Music is one of YouTube's most popular categories, and between them, Justin Bieber, T-Series, and Netd Muzik, generated around 1.4 billion views in June. With Playlists and watch time, music keeps viewers engaged and coming back for more, something highly rewarded by the site’s algorithms. Even though Justin Bieber only uploaded one new video to YouTube last month, his VEVO channel still generated 453 million views. He currently has over 23 million subscribers, and his videos have generated nearly 12 billion views since September 2009.

Talking of music, the most-watched video on YouTube last month was uploaded to the Calvin Harris VEVO Channel. A collaboration with Rihanna, the song found itself  in the center of some top showbiz gossip in the wake of break-up between Harris, and co-writer Taylor Swift. A bitter war of words between the two has been playing out on social media, with everyone from Kim Kardashian, Katy Perry, and Selena Gomez joining in the general dragging of Swift. The video generated 266M views, and nearly 4M engagements last month, but the views keep increasing as the celebrity feuds among the protagonists rumble on.

Top Ten Most Popular YouTube Creators June 2016

  1. Ryan's Toy Review (597M Views)
  2. Webs & Tiaras (537M Views)
  3. Netd Muzik (522M Views)
  4. WWE (494M Views)
  5. Family Fun Pack (493M Views)
  6. T-Series (462M Views)
  7. Justin Bieber (453M Views)
  8. El Reino Infantil (375M Views)
  9. The Diamond Minecart (370M Views)
  10. Little Baby Bum (359M Views)

Introducing Tubular Video Ratings

You'll notice some new data in this month's chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.

Tune in Every Month for the Most Up-to-Date Stats! Each month Tubular Insights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you'd like to check out the Top 25 most popular YouTube channels, please fill out the form below:

Get the Full-List of Top 25 YouTube Creators