With an estimated 500 hours worth of video being uploaded to YouTube every minute, keeping track of the brands and creators who are generating real engagement on the platform month by month is vital to those in the online video marketing space. In April 2016 alone, videos uploaded to YouTube generated 100 billion views, both organic and paid. In the 'Most Watched Creators on YouTube' leaderboard from Tubular, we bring you exclusive data into the channels generating the most views on the world's biggest video site.

Most Watched: Top YouTube Channels April 2016

YouTube Channel Rankings   Most Popular YouTube Creators April 2016 The Most Watched YouTube Publishers April 2016 Tubular 750x787

Top 10 Most Watched YouTube Video Creators April 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content.

Kid's Content is a Huge Success on YouTube

Some of the most popular YouTube Channels last month were creating content around small children, with family entertainment creators Ryan's Toy Review, Little Baby Bum, Family Fun Pack, Webs and Tiaras, and Маша и Медведь all finding success reaching a younger audience. They are channels aimed squarely at pre-school children, and offer a range of cute unboxing videos and tutorials, and nursery rhyme singalongs.

Little Baby Bum's YouTube channel generated 421M views in April, with its most popular video, 'Wheels on the Bus Part 11', a 2:16 long nursery rhyme and lullaby, generating 13.3 million views (but only 46 engagements).

Little Baby Bum, a London-based channel, was founded in 2011 to entertain the creator's own children (one of whom had the nickname Little Baby Bum) and has since grown to 6.5 million subscribers who have generated over 7.9 billion views to date. It's all original content, with the success of the uploads leading to more professional production values over the years. The creator's most successful video is a 54 minute compilation of nursery rhyme, 'Wheels on the Bus' which has attracted a staggering 1.4 billion YouTube views. Perhaps unsurprisingly, given their target audience, the channel didn't generate a great deal of engagement last month, but I guess those 2 year olds were too busy having fun singing along to unboxing videos to comment or share across their social networks, right?

Music's Domination of YouTube

Music is one of YouTube's most popular categories, and between them, Justin Bieber, T-Series, and Netd Muzik, generated around 1.6 billion views in April. With Playlists and watch time, music keeps viewers engaged and coming back for more, something highly rewarded by the site’s algorithms. Even though Justin Bieber only uploaded two new videos to YouTube last month, his VEVO channel still generated 494 million views. He currently has over 21.7 million subscribers, and his videos have generated a total of 11 billion views since September 2009.

Talking of music, the most-watched video on YouTube last month was uploaded by Chino & Nacho VEVO channel. The Venezuelan pop duo hooked up with Daddy Yankee on the collaboration 'Andas In My Head' ("You Walk Into My Head"), and the video generated 91.3M views, and 643K engagements. Such high views with relatively little engagement suggests a big-budget paid promotional campaign is behind the numbers.

Top Ten Most Popular YouTube Creators April 2016

  1. Ryan's Toy Review (613M Views)
  2. WWE (600M Views)
  3. T-Series (566M Views)
  4. Webs & Tiaras (511M Views)
  5. Colors TV (507M Views)
  6. Netd Muzik (505M Views)
  7. Justin Bieber (494M Views)
  8. Family Fun Pack (492M Views)
  9. Little Baby Bum (421M Views)
  10. Маша и Медведь (366M Views)

Introducing Tubular Video Ratings

You'll notice some new data in this month's chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.

Tune in Every Month for the Most Up-to-Date Stats! Each month ReelSEO will publish the most up-to-date leaderboard charts from Tubular, so stay tuned! In the meantime, if you'd like to check out the Top 25 most popular YouTube channels, please fill out the form below:

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