There were over 17 million videos uploaded directly to Facebook in May 2016, generating over 215 billion views for around 3.6M different creators. But which Facebook video publishers were the most popular? The 'Most Watched Publishers on Facebook' leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world's biggest social networking site.

Most Popular: Top Facebook Publishers May 2016

Once again, the BuzzFeed brand scores highly on the video rankings with three of its pages featuring in the top 25 most viewed Facebook video publishers chart. With a staggering 1.88 billion video views on Facebook last month, BuzzFeed Tasty was the most watched branded page for the publishing giant in May 2016. Outside the top 5, BuzzFeed Nifty (#10),  and BuzzFeedVideo (#14) added another 879 million video views on Facebook. Over 600 videos were uploaded to Facebook under the BuzzFeed umbrella in May. Over 34 different Facebook pages generated a staggering 3.1B video views.

Most Watched Facebook Video Publisher Rankings May 2016

Top 10 Most Watched Facebook Video Publishers May 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content.

The most viewed video for BuzzFeed Tasty was this walk-through recipe for 'Mozzerella Stick Onion Rings', which generated 95.4 million views, (81M in the first 7 days), and 4.1 million engagements

BuzzFeed and Food seems to have found its natural home on Facebook; the brand posts food videos very infrequently to YouTube, and has only briefly dipped its toe in the water as far as Vine is concerned. In fact, food and drink itself is one of the most engaged topics that BuzzFeed creates video content around. 21 of the top 25 most-watched videos under the BuzzFeed brand uploaded to Facebook last month were food related!

As well as foodie topics, news and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #5 in the rankings for the most watched video publishers on Facebook, is NowThisNews which calls itself "mobile news for a social generation". The news publisher is active on YouTube, and Instagram as well as Facebook, and in May 2016, it generated 752 million video views on Facebook alone. Although NowThis uploaded footage of heroic train drivers, inspirational college graduates, and the US Election race, it was this intriguing video about edible six-pack rings and their promise to save marine life that was its most successful, with 61 million views (58.8M in the first 7 days), and 1.5M Facebook likes, shares, and comments:

Facebook Video and Original Content

Tubular's leaderboard of the top 10 most watched Facebook video publishers of May 2016 is a curated list of pages and brands. We feel that is a good representation of the type of publishers who are using Facebook as a hub to post either original or licensed content. However, it's fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of.

Freebooting issues aside, Facebook accounts from Boy Chad, Skrollr and many others attract views in the tens of millions each month with the top 10 Facebook compilation accounts from personalities. We took an in-depth look at personalities on Facebook and how and why they generate so many views, comments, likes and shares, in this article.

Most Watched Facebook Publishers May 2016

  1. Tasty (BuzzFeed) (1.88B Views)
  2. UNILAD (1.45B Views)
  3. The LAD Bible (1.24B Views)
  4. Vlechten Met Daan (856M Views)
  5. Now This News (752M Views)
  6. Tastemade (707M Views)
  7. Fail Army (690M Views)
  8. CH51 (677M Views)
  9. Playground Video (549M Views)
  10. Nifty (BuzzFeed) (489M Views)

Introducing Tubular Video Ratings

You'll notice some new data in this month's chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.

Tune in Every Month for the Most Up-to-Date Stats! Each month TubularInsights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you'd like to check out the Top 25, please fill out the form below:

Get the Full-List of Top 25 Video Publishers on Facebook