There were over 16 million videos uploaded directly to Facebook in June 2016, generating over 224 billion views for around 3.5M different creators. But which Facebook video publishers were the most popular? The 'Most Watched Publishers on Facebook' leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world's biggest social networking site.
Most Popular: Top Facebook Publishers June 2016
Once again, the BuzzFeed brand scores highly on the video rankings, and with a staggering 1.8 billion video views on Facebook last month, BuzzFeed Tasty was the most watched branded page for the publishing giant in June 2016. Over 730 videos were uploaded to Facebook under the BuzzFeed umbrella in June, with over 39 different Facebook pages generated a staggering 2.6B video views.
The most viewed video for BuzzFeed Tasty was this walk-through recipe for 'Cheeseburger Onion Rings' which' generated 82.7 million views, (62.1M in the first 7 days), and 2.8 million engagements.
BuzzFeed and Food seems to have found its natural home on Facebook; the brand posts food videos very infrequently to YouTube, and has only briefly dipped its toe in the water as far as Vine is concerned. In fact, food and drink itself is one of the most engaged topics that BuzzFeed creates video content around. 21 of the top 25 most-watched videos under the BuzzFeed brand uploaded to Facebook last month were food related!
As well as foodie topics, news and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #4 in the rankings for the most watched video publishers on Facebook, is NowThis which calls itself "mobile news for a social generation". The news publisher is active on YouTube, and Instagram as well as Facebook, and in June 2016, it generated 927 million video views on Facebook alone. Although NowThis uploaded footage of the tragic Orlando shooting, reports of police brutality, and the US Election race, it was this heartbreaking video society's attitude to homeless children that was its most successful, with 58 million views (54M in the first 7 days), and 1.6M Facebook likes, shares, and comments:
Facebook Video and Original Content
Tubular's leaderboard of the top 10 most watched Facebook video publishers of June 2016 is a curated list of pages and brands. We feel that is a good representation of the type of publishers who are using Facebook as a hub to post either original or licensed content. However, it's fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of.
Freebooting issues aside, Facebook accounts from David Wolfe, Skrollr and many others attract views in the tens of millions each month with the top 10 Facebook compilation accounts from personalities. We took an in-depth look at personalities on Facebook and how and why they generate so many views, comments, likes and shares, in this article.
Most Watched Facebook Publishers June 2016
- Tasty (BuzzFeed) (1.8B Views)
- UNILAD (1.7B Views)
- The LAD Bible (1.5B Views)
- Now This (927M Views)
- Tastemade (705M Views)
- Vlechten Met Daan (681M Views)
- Daily Mail (624M Views)
- CH51 (610M Views)
- AJ+ (563M Views)
- Brightside (507M Views)
Introducing Tubular Video Ratings
You'll notice some new data in this month's chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.
Tune in Every Month for the Most Up-to-Date Stats! Each month TubularInsights will publish the most up-to-date leaderboard charts, so stay tuned! In the meantime, if you'd like to check out the Top 25, please fill out the form below: