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So I got the comScore Media Metrix, which is the top fifty web properties in the US and I thought, "Gee, it could be cool to see just how many of them are video focused." So I went to work, and here are the results of that.Right from the report:

Google Sites ranked as the #1 property in October with 180.8 million visitors, followed by Yahoo! Sites with 179.6 million and Microsoft Sites with 170.6 million. Facebook.com ranked #4 with 151.1 million visitors, the first time it has surpassed the 150 million visitor threshold. WordPress climbed 6 positions in the ranking to #33 with 31.0 million visitors, while LinkedIn.com grabbed a spot in the top 50 with 25.2 million visitors.

Now if we were to compare that to the top online video sites we would find that Google, Yahoo!, Microsoft, and Facebook are all in the top ten on that list as well. But what about the rest of them?

comScore Top 50 Web Properties With Video

I've highlighted video-centric or video-focused sites below. Granted some are mixed, like Google, due to the way comScore groups them, but we know some are video heavy regardless.

The key:

  • Video-centric or video heavy = red
  • Some video or some sites with video = orange
  • Not all that video centric or focused = Black
Rank Property Uniques (000) Rank Property Uniques (000)
Total Internet : Total Audience =212,788
1 Google Sites 180,839 26 Weather Channel 37,703
2 Yahoo! Sites 179,626 27 Federated Media 36,819
3 Microsoft Sites 170,561 28 YellowBook 36,572
4 FACEBOOK.COM 151,126 29 Adobe Sites 36,077
5 AOL, Inc. 110,026 30 Wal-Mart 35,963
6 Ask Network 90,039 31 Break Media 34,297
7 Turner Digital 84,383 32 iVillage Womens Network 33,819
8 Glam Media 83,840 33 WordPress 30,975
9 CBS Interactive 82,635 34 WeatherBug 30,076
10 Viacom Digital 81,610 35 AT&T Interactive 29,894
11 Amazon Sites 80,330 36 Disney Online* 29,148
12 Wikimedia Foundation 79,635 37 Superpages.com 28,958
13 New York Times 75,547 38 Mozilla 28,808
14 Fox Interactive 74,312 39 Tribune Interactive *
28,760
15 Apple Inc.* 71,839 40 Target Corporation 27,569
16 eBay 67,119 41 Everyday Health 27,478
17 Demand Media 62,727 42 Verizon Communications 26,699
18 VEVO 55,129 43 Alloy Digital Network * 26,332
19 craigslist, inc. 51,349 44 NBC Universal 26,306
20 Answers.com Sites 50,471 45 LINKEDIN.COM 25,181
21 Comcast Corporation 45,925 46 TWITTER.COM 25,125
22 ESPN 42,744 47 Photobucket.com LLC *
25,065
23 Technorati Media 41,162 48 The Washington Post 24,889
24 NetShelter Technology 40,994 49 Conde Nast Digital 24,716
25 Gannett Sites 38,142 50 NFL Internet Group 24,690
  • Apple - If you take into account the amount of traffic on iTunes for video, they might be quite a major player.
  • Photobucket - Offers Video sharing as well as photos.
  • Alloy Digital - Run Alloy TV, own Vampire diaries, Gossip Girl and other video properties.
  • Tribune - Owns WGN
  • Disney Online - Just getting into video-on-demand via Disney Movies Online

Now this is not extremely scientific. I did not really draw a line. I simply thought it would be cool to see how many of the top fifty have embraced video.

  • 14 sites are very video-focused 28%
  • 22 sites have an easily noticeable video usage (44%)

Of the 14 video-focused sites:

  • 7 are TV/cable broadcasters (14%)
  • 3 are search engines (Google, Yahoo!, Microsoft Bing)
  • Hulu is not in the list, but NBCU and FOX are.
  • The NFL is the only sports league

So, 44% of the top 50 web properties are either video-centric, or have a very real video presence. That's not too shabby and, since many are content providers, means there's lot of places for advertising to be done in video. Then again, many of them are major broadcasters and already have massive advertising contracts in place.

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  • http://www.facebook.com/catholicchurch Michael Myers

    With Twitter now allowing video to be displayed on the slide out screen, from the feed, would this start to make them a major player?... When it comes to the topic of Major Video Presence?

    • Christophor Rick

      That's a good question. I don't know that they will be so much a major video presence. Most of that video is still hosted elsewhere. They would be more like a gateway to video as they're a gateway to everything.. HA! Twitter, the gateway drug of the Internet.

      As opposed to Facebook where you can actually upload video so it's got an actual presence. However, I know that most video on Facebook is still shared from other sites (as seen on the GDN, ReelSEO and my own wall as well as elsewhere).

      Now, if Twitter starts allowing video uploads, then I would say absolutely. But why upload there when you can just share from YouTube right?

      Personally, I hate the new Twitter interface. The new options are nice, the new layout it utter crap to me.