We've covered most of the major news stories in online video in the past seven days such as the YouTube/Viacom fistfight and the Twitter and Facebook forays into video but here are some of the other clips that didn't make the main site but we thought were interesting enough to bring you in this round up. This week, we look at the streaming options being considered over at Netflix, how Kmart have thrilled and appalled in equal measure and note that someone called Psy has produced another video which a lot of people have apparently already watched…..
Netflix Drops Silverlight for HTML5
Microsoft isn't ending support for the Silverlight video plugin until 2021 but Netflix has announced its decision to switch to a HTML5 player – as long as it finds a way to be able to generate media streaming for playback and a protocol for cryptography. Oh, and for Netflix to switch to HTML5 video support it also needs to sort out the DRM issue. The current set up protects the VOD content that it plays, and Netflix needs a similar level of protection in any new successor. Although the change is inevitable it does further fuel the debate about DRM and HTML5.
Read More: Arstechnica
The Internet: A Warning From History
The team at Poke brought us a chilling look into the future (or past?) with their film about the effect the internet had on the UK. As the tagline "a warning from history" suggests, it's not the feel good story we were all hoping for…..
Kmart Viral Video Heads For TV, Enrages One Million Moms
At 14,223,324 views in 11 days (13 million of which I'm sure are from the team at ReelSEO) the KMart 'Ship My Pants' video is the very definition of viral and now it's getting ready to air on US TV. However, not everyone is joining in the fun with the American Family Association particularly offended at the ad. They are urging their readers to take action with the following message on the OneMillionMoms site:
Kmart (Sears Brands, LLC) has a new commercial where the whole ad is based on the slogan "I shipped my pants." This double entendre of the s-word is repeated over and over again. The entire commercial's dialogue has various people saying ship or shipped instead of the s-word, including a family, a child, a Kmart employee, a senior citizen couple and other customers shopping in the store.
Normally, we do not provide a link since One Million Moms does not want to contribute to this filth being spread around even more, but we made an exception this time to show how ridiculous and disgusting this ad really is. Kmart should be more responsible in their marketing decisions. Let them know that as a parent and a consumer you are offended.
Please send Kmart an email letter requesting they cancel their new "Ship my pants" commercial immediately!
For those who have haven't seen it – enjoy:
Read More at: MarketingMag
The Biggest Stars of YouTube – Then & Now
Did you know that Keyboard Cat was called Fatso. Or that 'Charlie Bit My Finger' has over 522 Million views? Luckily, we have found this lovely infographic for all of your fascinating YouTube fact needs:
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