Welcome to the first video round up of July. Andy Murray has just won Wimbledon (yawn) which I'm sure thousands of you watched via the YouTube live stream, so let's all celebrate with some Pimms, fresh strawberries and info on the latest video codec news. This week, Yahoo purchases Video app Qwiki, Google Glass adds a browser and Dailymotion whisks us away to some faraway music festivals.
Get Out The Popcorn: It's Cat Vs Dog In Video Land
Cat videos eh? We know the internet runs on them and so does any video marketer worth their while. The latest brand to incorporate the winning formula is mobile phone network O2 with their 'Be More Dog' campaign. Star of the show is a ginger tom that acts out a fantasy life as an enthusiastic dog. The £10 Million campaign is all about "encouraging Britain to embrace the new, have a go with the unknown and dabble in innovation". Obviously.
Read More at: HuffPo
Google Adds VP9 Codec To Latest Chrome Release
Google have announced that they are finally enabling their VP9 video codec on Chrome and users of that browser can expect to see the new compression technology within the next few months. The free codec, the successor to VP8 which has never been used as widely as H.264, is still the most popular video codec today. VP9 is touted as being "50% more efficient" than VP8 which means you only use half the bandwidth while watching.
Read More at: TheNextWeb
Dailymotion To Stream Summer Of Music Festivals
Dailymotion are offering music fans a chance to watch their favourite artists at festivals around the world via a new streaming feature. The site will offer free coverage from the Brooklyn Hip Hop Festival, Kendal Calling and Rock En Seine, amongst others, with appearances from Blur, QOTSA and Neil Young. Find out more details from the site.
Read More at: DigitalTVEurope
Digital Video vs. TV Ad Engagement
Figures released in April 2013 indicate that marketing professionals believe that digital video ads drive more engagement and brand awareness than TV ads. 47% of marketers confirm that video ads are better in terms of awareness and 58% says video ads are more powerful for engaging the viewer.
Read More at: Business2Community
Your Weekly Online Video By Numbers Infographic
Facts and figures a go go.
Read More at: InfographicJournal
Beautiful, Foggy San Francisco in Video Of The Week
Coming to see us at our ReelSummit in San Francisco later this month? I've never been to the city but I hear it's an amazing place and the following video, created by Simon Christen shows it off beautifully. Posted to Vimeo a few days ago, Christen calls his time-lapse video, Adrift, "a love letter to the fog". Breathtaking. Now please make one about thunderstorms.