We are very excited to introduce you all to a project we've been dreaming of and planning for quite some time here at ReelSEO! So far most of our online content has been delivered through this site, a text medium, which is great -- we love it! But being a site about online video, we're pumped to start delivering some of that content to you through video, as well.
The Reel Web: News, Tips, & More
Below is our first episode of The Reel Web, a weekly series that will highlight online video news from the previous week, both from our own site and from other places around the Internet.
Each episode also includes a Creators Tip that gives you advice, ideas, and suggestions for those of you who create online videos. We'll help you know how to generate solid content as well as how to get your video to stand out from the millions of other videos on the web.
Watch this week's episode of The Reel Web and let us know what you think! We'd also love to hear your ideas and suggestions for future episodes, as well.
Links mentioned in today's episode
Tweet this video to your friends - http://clicktotweet.com/acfwN
The YouTube Google Hangout Button
YouTube Music Page
FreeWheel Study On Video Advertising
Vid.ly Went Pro
Review of VidMeUp
Promoting Engagement Using Ads
Tips For Using Copyrighted Music
Preview all stories from today's episode
View The Full Video Transcript:
Hey guys, my name is Tim Schmoyer and welcome to the first video episode ever of the Reel Web from ReeelSEO.com. The only video world is moving and developing at such a rapid pace and we want to share with you guys some of the top stories that stand out to us at ReelSEO.com and share them with you so you can kind of stay in the know.
Also for those of you who are generating content online video for the web, we’re going to give you some tips and ideas and suggestions of how to make your video stand out among all the other videos that are appearing on the web.
First thing I want to point out to you guys is that YouTube and Google Plus have kind of combined a little bit and if you click the share button below any video on YouTube, there’s a little link down at the bottom right that appears that says start a Google Hangout. And if you click that link you will then start watching that video as a Google Hangout where any of your friends and people in your circles can the join you and watch it along with you. You’ve just got to push the little ‘click to talk’ thing and you can kind of see each other through your little web cams. It’s kind of like the – if a friend comes over to your house and you’re like ‘Hey watch this awesome YouTube video I found.’ And they’re standing over your shoulder. Kind of a little like that I guess, they’re trying to make it more of a collaborative thing. Some of us are a little more social, maybe you like people more than the rest of us do and we want other people to watch them with us so if you’re really into that kind of thing, go look for that, check it out and you can invite people in your circles to come watch your videos alongside with you. Literally on the bottom, alongside.
And while we’re talking about YouTube, last week YouTube came out with YouTube.com/music which suggests artists for you that you might like and they recommend for you. Also suggest music that maybe you’ve never heard of and different songs you might like and even gives listings of different concerts that are coming up in your area that you might want to be aware of.
Basically what it looks like to me is that they took all the playlists that you guys have made of your favorite artists and your favorite music and they kind of officialized it. And you click on an artist and it will show all their songs and tracks and just kind of line them up one after another and you can just click play all and it will just take you through their whole albums even if that’s available on YouTube.
I personally don’t really listen to a lot of music on YouTube, I find it personally cumbersome, but I know a lot of you guys out there do so if you’re interested in that, check out the link below included there and you can go see YouTube.com/music.
A report came out last week from the organization Free Will that shows that you and me and everyone else on the web that we’re pretty much content to sit and watch web video with advertisements, especially with long video and by that they mean videos that are like an episode – a TV episode which are usually about 22 minutes or longer. Or if you’re watching a movie online for free especially, we’re very likely to sit and watch ads, which is cool because on one hand it means there is some legitimacy to the online video world that it can be supported. I’d like to see something a little bit new, you know? Not like ads blurred and stuff but you know it pays bills and people who make this content definitely deserve to be paid for and if advertising is the best way that can happen, that’s awesome.
This week’s Creator Tip for those of you who make video for the web is that, don’t focus just on getting views, try to boost your engagement and try to help them share your video with others as well. Getting views is relatively easy. I mean any amount of money can get views from YouTube’s promotion program or something like that. Find creative ways to get users to share your video, not just watch it. That way as they share them on Facebook and Twitter, you can have the potential to get exponentially more views then you would if you just tried to make a next viral video or pay lots of money for promoted videos.
A couple really simple and easy idea for you. One, just ask your viewers to share your videos somewhere towards the end, if they’ve watched it that long they’re probably pretty engaged and still watching. So towards the end of your video ask them, you know, ‘Share with your friends on Facebook if you liked this video or you thought it was scary or thought it was funny,’ or whatever kind of content you might happen to create.
Number two, use ClicktoTweet.com. Makes it super easy for you to set up a tweet for people to automatically send out just by clicking a little link that you provide for them in the description below your video and hint, that link is below our video as well so go check that out.
Number three, if you’re video content is such that it might be a little tacky or weird for you to pop up at the end of your video and say, ‘Hey, share me with all of your friends’ just use like a YouTube annotation instead. Just something to remind them is all it takes to just give them that little push, little reminder that says, ‘Hey, if you like this, share it with your friends, they’d really love it.’ Something simple.
And fourth, the principle that what goes around comes around is kind of true when it comes to sharing stuff on the web. If you want people to share your video, be pretty active in sharing other people’s videos and their content as well. Those people who see that you are sharing their stuff will probably appreciate that and then turn around and maybe promote some of your stuff and scratch each others back a little bit, you know? So try some of that. Hopefully that helps you guys boost user engagement and gets you a lot more views rather than just generate lots of traffic. Check out the links below this video both on YouTube or at ReelSEO.com, wherever you’re watching it. You’ll find links there and some other top news stories that you might want to see including Bitly went pro last week which lets you upload your video once and they automatically make it available across all platforms and all devices and all browser and everything. So that’s kind of cool.
We reviewed VidMeUp which let’s businesses setup their own video sites online for free, totally customized too. There’s another video down there that you can watch that gives you some tips and suggestions about how you can promote engagement with your online video using some advertising, kind of interesting, check that out. And if you create professional videos or slide shows, there’s a link down there that gives you some tips about using copyrighted music in those types of productions.
Hope this has been helpful for you guys. Please leave your comments below sharing with us what you think about this and suggestions or ideas you might have for future episodes, all that kind of stuff. We love to hear from you and as I shamelessly said before, if you’ve really found this valuable please share it with your friends on Facebook and Twitter. That would be awesome. Or Google Plus or wherever else you guys connect on the interweb.
And if you’re watching this video on YouTube and you’re not already subscribed to us, make sure you click on that little subscribe button up there on YouTube that way whenever we release a new video, every week hopefully, you will get that right here in your subscription box and you will be up to date on all the latest web news, info, stuff, things going on. And I know you want to stay up with that kind of stuff. So click subscribe. And we will see you guys next week for another episode of the Reel Web. Thanks for hanging out with us guys. Bye.