It's Monday, and that means it's time for another episode of The Reel Web, ReelSEO's video series featuring news and opinions from the world of online video production and marketing. This week's Creator Tip will also show you one way to create an infinite white background for your videos.
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LAST WEEK'S EPISODE: TV losing to Hulu? And YouTube vs Facebook
This week's stories:
- YouTube Creator Playbook
- MTV's Viral Video Show Rediculousness
- Justin Bieber & Lady Gaga Videos Pulled From YouTube
- Branded Video Lessons From Red Bull
- 8 Tips For Creating A Successful Social Video Campaign
- 10 Reasons Why YouTube Is Better Than TV For Marketers & Advertisers
- Yahoo! Enters Online Video Again With Original Content
- PREVIEW ALL OF TODAY'S LINKS
View The Full Video Transcript:
This week on the Reel Web, YouTube gives you a step by step guide for how you can be successful on YouTube. Lady Gaga and Justin Bieber both had their videos removed from YouTube and I give you a little behind the scenes look of how to do an infinite white background like this and there’s much more coming up.
Hey everyone, my name is Tim Schmoyer and welcome to another episode of The Reel Web. We’re going to cover some of the recent stories that happened in the online video world as well as give you another creator’s tip. This week, starting with, if you’ve ever wanted to know how to be successful on YouTube, well, this week, YouTube came out with their own playbook that tells you exactly how to do it almost step by step. It reveals all their tricks, all their tips, all their secrets and everything you need to know how to do this.
It’s almost like YouTube just came right out and said, “What if I could tell you that I could give you every single tip, every strategy, every idea we’ve ever had to build a really good audience on YouTube? What would you say to that?”
“Man, that would be awesome. Like, that would just be incredible, are you even like, allowed to do that?”
“Not only am I allowed to but I actually did it. All you have to do is go to my website at youtube.com and download the whole book completely for free.”
“Wow, dude, that is awesome. I’m guessing the link is in the description below this video on YouTube, huh?”
If you do anything to create video content for YouTube, this e-book is a must read. (Video playback).
You guys know all those shows both on TV and on the web where someone takes a couple of funny video clips as their commentary and then calls it a show? Well, adding to the lineup of about 1300 or whatever, there’s tons of them, it seems, other shows just like that is MTV. Their new show Ridiculousness can be added to the lineup with everybody else’s and it goes a little something like this. (Video playback) “We’re combining the internet’s greatest hits, hardest knocks and most hilarious clips.”
I think it’s awesome that MTV just wants to be another Ray William Johnson wannabe and wants to ride on the coattails of other people’s success instead of just being innovative and coming up with your own ideas and doing something new for once. Do you guys think this is kind of a lame move on MTV’s part to go into this genre when it seems to be already so overpopulated? Or do you think this show is unique and different in enough ways that it could really be viable and kind of take off? Comment below, let us know what you think.
Last week, both Justin Bieber and Lady Gaga had some of their videos pulled from YouTube under a copyright claim submitted by ILCreation. However, it appears that ILCreation is just a prankster who created his own company and successfully got these videos pulled. A lot of people on the web seem to be criticizing YouTube now, saying that their copyright claim process is way too automated and it’s too easy for competition to just file complaints and take down each other’s videos.
I’ve actually gone through the copyright claim on two different videos on YouTube before and each time, it took about 24 hours for the video to be removed and the interaction I had with the person on the other end actually felt like a real person. I’m not saying their system isn’t automated, I’m just wondering how much to the degree all these criticisms about it being a completely automated system is really accurate or not.
For this week’s creator tip, we’re going to go behind the scenes of the Reel Web for a little bit and show you how to make an infinite white background like you see behind me. There’s many different ways to do this, depending on what kind of editing software you have, what kind of camera you have and how good your lighting is and a whole bunch of different other variables but this is how I do it. Let me back up a little bit for you. I have a white sheet hanging up here, you can use a white wall or anything like that and I have two lights right here and over there. And that casts some light onto the background so that my key light and my fill light, back here, my umbrella light, aren’t actually casting any shadow on the background.
This is what my setup looks like, you can use pretty much anything that’s white just as long as it’s not too reflective. Find the color corrector filter or whatever it might be called in your program, just going to boost the white and the MIDs a little bit until the background disappears and voila, there you go, white background. Just be careful with this method because you can easily make the video very grainy if you boost the whites and the MIDs too much.
There’s links to several more stories you’re going to want to check out in the description below the video on YouTube or at ReelSEO.com. There’s a great lesson to be learned from what Red Bull is doing with branded video content, there’s eight tips for creating a successful social video campaign, 10 reasons why YouTube is better than TV for marketers and advertisers, that one is especially interesting. And Yahoo is getting back into the online video world by producing some original content. (Video playback).
You’ll also find links down there, you can connect with us on Facebook and Twitter, we’d love it if you’d connect with us there. And if you’re watching this on YouTube and you’re not already subscribed to us, click that yellow button right there or click the button up above this video as well to subscribe so you get a notification of our new videos every time we upload them. And last but not least, if you found this interesting or you found this informative or helpful in any way, please consider sharing it with your friends, we would love that. And we will see you guys again next week for another episode of The Reel Web. Bye.