The Death of User-Generated Online Video Content?
- share
- email
- Comment
AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content generated 41.6 billion views. However if I remember correctly last year saw a lot of broadcast companies jump onthe online bandwagon.
In fact TV programs on the web were around 17% of that according to their report and more than 30% was aimed at children.
“The sharp escalation of professional video content on the Web—mainly from TV networks—is creating a viable base for brand marketers,” said David Hallerman, senior analyst at eMarketer.
The Diffusion Group (TDG) found that in 2008, short and user-generated clips made up 60% of US video advertising revenues.
But TDG analysts predicted that 70% of streaming video ad revenues will come from long-form videos in 2013.
It looks like both viewers and ad dollars are shifting.
Source: eMarketer
What do you think? ▼
About the Author - Christophor Rick
Christophor Rick is a freelance writer specializing in technology, new media and consumer electronics. He is the CEO at Gamers Daily News (http://www.gamersdailynews.com) and his past work has included press releases, copy-writing, travel writing and journalism. - View All Posts By Christophor Rick
