AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content generated 41.6 billion views. However if I remember correctly last year saw a lot of broadcast companies jump onthe online bandwagon.
In fact TV programs on the web were around 17% of that according to their report and more than 30% was aimed at children.
“The sharp escalation of professional video content on the Web—mainly from TV networks—is creating a viable base for brand marketers,” said David Hallerman, senior analyst at eMarketer.
The Diffusion Group (TDG) found that in 2008, short and user-generated clips made up 60% of US video advertising revenues.
But TDG analysts predicted that 70% of streaming video ad revenues will come from long-form videos in 2013.
It looks like both viewers and ad dollars are shifting.
Source: eMarketer
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Christophor Rick Christophor Rick is a writer specializing in technology, new media and consumer electronics. He is the CEO at Gamers Daily News and his past work has included press releases, copywriting, travel writing and journalism. His project R2 Relations is leverages the power of social networks to increase brand awareness and traffic for companies and their products and creating online communities for increased interaction with the products and brands. The WifeCycle, his first novel, was just recently self-published. The hard-to-love main character and unconventional writing style made it too risky for many publishers.
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