Super Bowl 2014 may be a way off yet but brands are already confirming their digital strategy for one of the most important weekends in the campaign calendar. One of major advertisers, GoDaddy have confirmed that they are taking a different approach as they feel their core brand's message is being lost in a sea of sexual innuendo. The company, worth $1.3 Billion, is toning down their use of scantily clad women and introducing a more family friendly offering. This and more in today's round up of online video news and views.
The Day in Online Video News
FameBox Launches Exclusive Video Blog On YouTube With Harsha Bhogle Business2Community
The Day in Cable & VoD News
Viacom ups Comedy Central UK MD Offman to brand head DigitalTVEurope
DirecTV Reups With Viggle BroadcastingCable
Time Warner Cable Loses 306,000 TV Subscribers Amid CBS Dispute HollywoodReporter
Global set-top box revenue drops 9% DigitalTVEurope
The Day in Advertising, Marketing & Social News
How one brand campaign saved thousands of lives iMediaConnection
But Wait, There's More!
How Toronto police nabbed the Rob Ford crack video The Daily Dot
David Bowie's New Music Video Cost Just $13 To Make Business Insider
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