The Day In Online Video News and Views: October 31st 2013

The Day In Online Video News and Views: October 31st 2013

Super Bowl 2014 may be a way off yet but brands are already confirming their digital strategy for one of the most important weekends in the campaign calendar. One of major advertisers, GoDaddy have confirmed that they are taking a different approach as they feel their core brand's message is being lost in a sea of sexual innuendo. The company, worth $1.3 Billion, is toning down their use of scantily clad women and introducing a more family friendly offering. This and more in today's round up of online video news and views.

The Day in Online Video News

FameBox Launches Exclusive Video Blog On YouTube With Harsha Bhogle Business2Community

Bringing the Chuckles to HTML5: The Funny or Die Story Brightcove

China's Internet Video Giant Youku Tudou Rewards Content Creators With Revenue Hollywood Reporter

The Day in Cable & VoD News

Netflix Needs Cable, But the Feeling Isn’t Always Mutual Variety

Subscribers Value Live Access to Pay-TV Channels on Connected Devices MarketingCharts

Viacom ups Comedy Central UK MD Offman to brand head DigitalTVEurope

Amazon Studios orders first two drama pilots, 'The After' from 'X-Files' creator and 'Bosch' The Verge

DirecTV Reups With Viggle BroadcastingCable

Time Warner Cable Loses 306,000 TV Subscribers Amid CBS Dispute HollywoodReporter

Global set-top box revenue drops 9% DigitalTVEurope

The Day in Advertising, Marketing & Social News 

Oreo Used Vine To Recreate The Classic Blood Elevator Scene From 'The Shining' BusinessInsider

Ron Howard Helps Canon Capture Creativity with Short Film Contest Variety

Burt’s Bees Adds Halloween Faves to ‘Classic Vines’ MediaBistro

GoDaddy Tones Down the Tease for This Year's Super Bowl BrandChannel

How one brand campaign saved thousands of lives iMediaConnection

But Wait, There's More!

How Toronto police nabbed the Rob Ford crack video The Daily Dot

PS4 Will Not Support YouTube Video Sharing and Streaming Features Softpedia

David Bowie's New Music Video Cost Just $13 To Make Business Insider

Google opens an online store for Glass accessories — and, yikes, are these things expensive VentureBeat

Google shares Halloween video shot entirely on Glass ZDNet

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About the Author -
Carla Marshall is the Managing Editor of ReelSEO. She joined the site in 2012 as staff writer and Director of SEO and specialises in video optimisation and organic marketing. She has a background in search and social media. View All Posts By -

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