Mixpo, an online video advertising company for small-to-medium businesses and Comcast Spotlight, the advertising sales division for Comcast cable, yesterday announced the their partnership allowing Comcast Spotlight to turn clients' existing on-air video advertising assets to online video ads, using the Mixpo video publishing platform. Grant Crowell interviews Mixpo's Marketing Director Glen Pingul on the expanded opportunities for small and mid-size advertisers, and bringing sales reps up to speed on video these new opportunities.
Businesses that create televsion spots with Comcast Spotlight will now be able to repurpose those ads for the Web through Mixpo's online video platform, which includes video SEO features such as unique landing pages with keyword tagging, submission to search engines and video sharing sites, performance tracking and reporting, and multivariate testing.
The ads will run throughout the Comcast network of sites, which will give SMBs access to more than 14.6 million high-speed Internet subscribers; plus, Vehix.com, a leading automotive portal owned by Comcast.
Glen Pingul, Marketing Director for Mixpo, says his company's primary focus has been on working very closely with Comcast Spotlight's sales professionals "to easily and efficiently drives sales across the US based on the higher performance they are seeing vis a vis traditional banner ads.. and better monetize display ad inventory."
"We've been rolling out the program across their 90 markets and are finding great success. The key with Comcast is their sales people are very sharp, really get selling online and of course understand video." Says Glen.