At Blogworld, back in October, Mark had a chance to site down with Sukhjit Ghag, Sony's Social Media Evangelist at the Sony booth. Ghag is a video blogger for Sony, and helps spread the word to the masses about the wide variety of video related products (cameras, camcorders, TV, etc…) that the company is offering.
After a career in television production, Sukhjit Ghag had a bit of an epiphany after picking up an MP4-format video camera and realizing how simple video production had become. "I became a video blogger because of the technologies that are available out there," she says. And she was able to tell a variety of different stories through video—all on her own—because of the tools that exist today. Which makes her perfect for the role of Sony's Social Media Evangelist—she's lived through the empowering experience of solo video production. Now she helps Sony get the message out about new products and give consumers an insight into the company.
Naturally, the interview turned quickly to the rise of online video, and her feelings on how technological leaps have powered that rise. Have a look:
Video & Social Media
"I think that right now we're about to enter a time where video is more important than ever for social media.”
She's right, of course. Social media isn't necessarily a content destination, in my mind, as much as it is a means to share content. Using Twitter as an example, Ghag explains how important video is becoming. 140 characters isn't a lot of room to truly speak your mind, but use Twitter to link to a video, and suddenly a whole range of options opens up. Your video can give consumers a whole new dimension to your message. Your 140-character tweet may hook them, but the video you're linking to has a chance to draw them in with imagery, sound, and personalization.
Video Tools & Technology
According to Ghag, video is exploding for one reason–because there are so many products that help you capture, upload, and view video:
"The potential for video is pretty—quite big, it's just big!”
Amen to that. Consumers want products to easily record video for sharing on YouTube or Facebook. She points to the MP4 camera, like Sony's Bloggie (pictured to the right) as something that really fits that niche for them:
"It's a camera that lets you capture quickly and easily high quality shots-cause it is HD-and you're uploading right away, so the process is really simple. People want simple, they want fast, they want sharable.”
Sony's Products for Video
Sony enjoys offering products that run the gamut of potential consumers because they know that simplified technology is driving the video boom. Ghag gets particularly excited when talking about a just-released camera—Sony's new NEXVG10 Interchangeable-lens HD camera that's under $2,000:
"That means that people who want to do really beautiful dramatic-looking video can do it for under two grand, that's just consumers. You can be artistic, and still do it at a good price point.”
You don't have to go out and buy a $20,000 camera to create the same gorgeous shots as professional videographers anymore. The playing field has been leveled, and Sony is particularly proud of the part they played in making that happen. But don't think that work is finished. There's still plenty of room for technology to get cheaper, more powerful, easier to use, and more intuitive… all at once. And as long as that trend continues, you're going to see video playing a larger and larger role in everything from advertising to personal blogging.
Many thanks to Sukhjit Ghag, and to Sony, for the opportunity to chat about the current state of online video and where the future might be taking us.